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Soft Bait

Showing 25–48 of 71 results


  • Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won’t believe the splash, noise or other action that each Rage Tail has!

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin’ flash foil and a tough yet soft outer body. This swimbait has a sculpin body and color pattern with a back VMC® needle point hook.

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • Panfish Assassin Crappie Dapper has unbelievable action from such a small bait. This tiny torpedo has life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter’s version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at the slightest movement of your rod tip. Extremely lifelike feel and action – a deadly choice for any dropshot rig.

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  • Panfish Assassin Pro Tiny has unbelievable action from such a small bait. Life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest finesse fishing, the TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios.

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  • The Mister Twister® Platinum Curly Tail® produces a tight swimming profile for exceptional vibration.

    Individual rows of raised ribs on its tail utilizes hydrodynamics to produce a streamlined swimming action.

    They are offered in clear and core colors (bloodline), contains scented oils and available in 3½ and 4½ inch sizes, perfect for walleye and other gamefish!

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  • The VMC® Wingding Jig is ready to fish when you are! Each jig is pre-rigged with the Wingding soft bait (also sold separately). External wings and multiple teaser tentacles pulse and swim with effortless movement by the angler. The exclusive VMC Power Gap hook delivers a wider gap when compared to other competitive micro jigs in equal sizes greatly increasing your hook rate percentage.

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  • Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and scent, that are added precisely where needed for the perfect presentation. Available in a huge selection of colors that were carefully selected by Jacob Wheeler to be used on professional-level tournament circuits, the Rapala Crush City Freeloader simply gets bit and provides near-limitless rigging options.

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  • The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

    ”I wanted a lure to mimic a bluegill or a shad, but I wanted a fish profile with a bigger belly. It needed to be beefy enough to hold a hook or jig,” says Elite Angler Brett Hite, who finished 2nd this year at Winyah Bay primarily fishing the Zako.

    Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

    Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.”

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  • The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin’ flash foil and a tough yet soft outer body. This swimbait has a sculpin body and color pattern with a back VMC® needle point hook.

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  • The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors!

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75″ TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that’s ideal for both Midwest finesse bass and crappie fishing tactics. It’s buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets.

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  • Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.

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  • Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 4″ drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.

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    • Ultra-fine HD Detail
    • Pyramidal Appendages
    • Donkey Sauce Infused
    • 10x Tougher
    • USA Sourced Material
    • Super Mega Certified
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  • The Fighting Frog is our most versatile bait. The most obvious way to fish it is Texas rigged, but it’s also great behind a jig, a Carolina rig, or even rigged vertically on a swim jig or drop shot. Dean Rojas, frog fishing legend and designer of the Fighting Frog, often uses it to follow up when a fish misses his topwater frog. The bait has a hook slot and grooves, allowing it to collapse easily for a better hookup ratio.

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  • The Battle Bug was designed by Mike McClelland. It has a subtle swimming action and long antennas to give it a larger profile. It performs great when fished on a Texas rig, swing head or as a jig trailer. The antennas can be removed to make it less bulky and create a smaller profile.

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  • Our ElaZtech® TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They’ll stand up to the harshest conditions and countless fish catches, keeping you casting instead of digging through your tackle box for another trailer!

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  • This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho’s smooth beveled sides reflect light in different directions, creating a flash effect unlike that of any other softbait. Bass respond readily! Precision-molded of supersoft plastic, with a slow sink rate, the versatile Ocho is ideal for jerkbaiting and wacky rigging. All KVD Perfect Plastics lures feature soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.

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