Store Hours: Mon. thru Sat. 6am-8pm; Sun. 6am-6pm.

Soft Bait

Showing 1–24 of 43 results


  • If there’s been one lure that has changed the face of fishing over the years, it’s the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world.

    Select options
  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

    Select options
  • Proven crappie-catching colors. High-quality materials. Consistent performer. 15pk

    Select options
  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

    Select options
  • Save $1.00

    Beefy, solid body and tube-like skirt. Tough enough to pull through heavy cover. Big and bulky profile.

    Select options
  • Tiny Shad Assassin’s unique “fat belly” design draws more strikes than conventional jerkbaits. Its soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish it on top or below the surface, and you’ll see why the appealing tail action is so enticing to all fish. Crappie and other panfish love ’em, but the Tiny Shad Assassin is also a killer finesse bait for cold-front bass.

    Select options
  • Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Ideal for Crappie and panfish,  Smallmouth, Spotted Bass and Walleye.

    Select options
  • These lures are extremely versatile and can be added to almost any type of lure for added attraction. These baits can be cast or trolled effectively, but casting offers better control over both retrieve speed and depth. Fish these with a slow, steady twitch for an unbeatable tail action.

    Select options
  • This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can’t be beat. Available in both 4″ and 6″ sizes. It’s ideal for all game fish. The color selection is nothing short of tremendous. Terrific in saltwater.

    Select options
  • Like you, big bass love the smell of coffee in the morning. That makes the Strike King® Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the diameter remains the same – so there’s plenty of “meat” to entice hungry bass, but now you can finesse ’em! Great for smallmouth, as well as cold-front spots and largemouths. These tasty baits are enhanced with real coffee bean granules and coffee bean oil, which exudes an earthy tinge and a naturally strong scent/taste that big bass are eager to slurp on. Not only does the coffee essence encourage fish to hold the bite longer, it also works to mask human scents. Salt-impregnated for extra flavor.

    Select options
  • The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.

    Select options
  • The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-in. large-bodied drop-shot lure features a bulky profile and irresistible erratic darting action while a flat bottom keeps the half-shell horizontal. The Strike King KVD Perfect Plastic Drop Shot Half Shell includes a distinctive laminate and Open Pour Technology finish for long lasting, fish hooking performance.

    Select options
  • When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

    Select options
  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

    Select options
  • Panfish Assassin Crappie Dapper has unbelievable action from such a small bait. This tiny torpedo has life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

    Select options
  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

    Select options
  • Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter’s version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at the slightest movement of your rod tip. Extremely lifelike feel and action – a deadly choice for any dropshot rig.

    Select options
  • Panfish Assassin Pro Tiny has unbelievable action from such a small bait. Life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

    Select options
  • Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and scent, that are added precisely where needed for the perfect presentation. Available in a huge selection of colors that were carefully selected by Jacob Wheeler to be used on professional-level tournament circuits, the Rapala Crush City Freeloader simply gets bit and provides near-limitless rigging options.

    Select options
  • The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

    Select options
  • The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

    ”I wanted a lure to mimic a bluegill or a shad, but I wanted a fish profile with a bigger belly. It needed to be beefy enough to hold a hook or jig,” says Elite Angler Brett Hite, who finished 2nd this year at Winyah Bay primarily fishing the Zako.

    Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

    Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.”

    Select options
  • Twice the attraction. Tied to a round jighead, or attached as a trailer to a weedless spoon, spinner or spinner bait, the Double Tail provides double the action.  4″

    Select options
  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

    Select options
  • Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.

    Select options

Showing 1–24 of 43 results

Cart

Filter by price