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Soft Bait

Showing 1–24 of 55 results


  • If there’s been one lure that has changed the face of fishing over the years, it’s the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world.

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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  • Proven crappie-catching colors. High-quality materials. Consistent performer. 15pk

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  • Mimic Minnow® Tuff Tube imitates the underwater world’s most delicate and delicious baitfish. But thanks to super-sturdy silicone construction, this fish-catching new softbait won’t fall to pieces when hungry walleyes, pike, bass and trout attack.

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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    Beefy, solid body and tube-like skirt. Tough enough to pull through heavy cover. Big and bulky profile.

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  • Tiny Shad Assassin’s unique “fat belly” design draws more strikes than conventional jerkbaits. Its soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish it on top or below the surface, and you’ll see why the appealing tail action is so enticing to all fish. Crappie and other panfish love ’em, but the Tiny Shad Assassin is also a killer finesse bait for cold-front bass.

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  • Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Ideal for Crappie and panfish,  Smallmouth, Spotted Bass and Walleye.

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  • These lures are extremely versatile and can be added to almost any type of lure for added attraction. These baits can be cast or trolled effectively, but casting offers better control over both retrieve speed and depth. Fish these with a slow, steady twitch for an unbeatable tail action.

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  • This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mister Twister can’t be beat. Available in both 4″ and 6″ sizes. It’s ideal for all game fish. The color selection is nothing short of tremendous. Terrific in saltwater.

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  • Like you, big bass love the smell of coffee in the morning. That makes the Strike King® Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the diameter remains the same – so there’s plenty of “meat” to entice hungry bass, but now you can finesse ’em! Great for smallmouth, as well as cold-front spots and largemouths. These tasty baits are enhanced with real coffee bean granules and coffee bean oil, which exudes an earthy tinge and a naturally strong scent/taste that big bass are eager to slurp on. Not only does the coffee essence encourage fish to hold the bite longer, it also works to mask human scents. Salt-impregnated for extra flavor.

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer.

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  • The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.

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  • The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-in. large-bodied drop-shot lure features a bulky profile and irresistible erratic darting action while a flat bottom keeps the half-shell horizontal. The Strike King KVD Perfect Plastic Drop Shot Half Shell includes a distinctive laminate and Open Pour Technology finish for long lasting, fish hooking performance.

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  • When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • Panfish Assassin Crappie Dapper has unbelievable action from such a small bait. This tiny torpedo has life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter’s version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at the slightest movement of your rod tip. Extremely lifelike feel and action – a deadly choice for any dropshot rig.

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  • Panfish Assassin Pro Tiny has unbelievable action from such a small bait. Life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest finesse fishing, the TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios.

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Showing 1–24 of 55 results

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