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soft bait

Showing 1–24 of 33 results


  • If there’s been one lure that has changed the face of fishing over the years, it’s the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world.

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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  • Proven crappie-catching colors. High-quality materials. Consistent performer. 15pk

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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  • Tiny Shad Assassin’s unique “fat belly” design draws more strikes than conventional jerkbaits. Its soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish it on top or below the surface, and you’ll see why the appealing tail action is so enticing to all fish. Crappie and other panfish love ’em, but the Tiny Shad Assassin is also a killer finesse bait for cold-front bass.

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  • Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Ideal for Crappie and panfish,  Smallmouth, Spotted Bass and Walleye.

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  • These lures are extremely versatile and can be added to almost any type of lure for added attraction. These baits can be cast or trolled effectively, but casting offers better control over both retrieve speed and depth. Fish these with a slow, steady twitch for an unbeatable tail action.

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  • Like you, big bass love the smell of coffee in the morning. That makes the Strike King® Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the diameter remains the same – so there’s plenty of “meat” to entice hungry bass, but now you can finesse ’em! Great for smallmouth, as well as cold-front spots and largemouths. These tasty baits are enhanced with real coffee bean granules and coffee bean oil, which exudes an earthy tinge and a naturally strong scent/taste that big bass are eager to slurp on. Not only does the coffee essence encourage fish to hold the bite longer, it also works to mask human scents. Salt-impregnated for extra flavor.

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  • The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.

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  • The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-in. large-bodied drop-shot lure features a bulky profile and irresistible erratic darting action while a flat bottom keeps the half-shell horizontal. The Strike King KVD Perfect Plastic Drop Shot Half Shell includes a distinctive laminate and Open Pour Technology finish for long lasting, fish hooking performance.

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  • When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Panfish Assassin Crappie Dapper has unbelievable action from such a small bait. This tiny torpedo has life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter’s version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at the slightest movement of your rod tip. Extremely lifelike feel and action – a deadly choice for any dropshot rig.

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  • Panfish Assassin Pro Tiny has unbelievable action from such a small bait. Life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.

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  • Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 4″ drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.

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  • The Fighting Frog is our most versatile bait. The most obvious way to fish it is Texas rigged, but it’s also great behind a jig, a Carolina rig, or even rigged vertically on a swim jig or drop shot. Dean Rojas, frog fishing legend and designer of the Fighting Frog, often uses it to follow up when a fish misses his topwater frog. The bait has a hook slot and grooves, allowing it to collapse easily for a better hookup ratio.

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  • This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho’s smooth beveled sides reflect light in different directions, creating a flash effect unlike that of any other softbait. Bass respond readily! Precision-molded of supersoft plastic, with a slow sink rate, the versatile Ocho is ideal for jerkbaiting and wacky rigging. All KVD Perfect Plastics lures feature soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.

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  • The Explode Toad is the Googan Squad’s take on a soft plastic topwater buzz frog. Using our patented flange the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to fish around spotty grass with open water to allow the toad to create the perfect action. Reel at a steady pace across the top with the occasional pause or twitch to entice active fish into a reactive topwater bite.

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  • The Googan Baits Rattlin’ Ned will help you bring the noise. Each 2.75” Rattlin’ Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a Ned Rig, the added rattle helps add a fish triggering sound that fish really seem to like. Coupling that noise with the unique Googan Rattlin’ Ned colorways and you have a recipe for big bass success. Start finessing your way to quick limits with the Googan Baits Rattlin’ Ned.

    Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin’ Ned do the work for you.

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Showing 1–24 of 33 results

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