soft bait
Showing 1–60 of 119 results
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REG $ 8.99 SAVE $ 5.66
The Snag Proof Deadly Worm has an air-filled tail and weighted head that make it wiggle like a swimming eel. No other worm has its writhing action. Soft hollow body protects double hook against snags.
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REG $ 6.99 SAVE $ 3.66
Snag Proof Super Curly is the secret lure of fishermen everywhere. The slightest retrieve makes the lure come alive. Writhing, squirming “live” action makes fish strike instinctively.
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REG $ 4.99 SAVE $ 4.50
The Apex Tackle worm has a soft paddle tail that thumps with the slightest movement.
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REG $ 4.99 SAVE $ 4.50
From farm ponds to big lakes, Ribbon Tail Worm entice the heavy-hitters to take a whack. Our ribbon tail worms feature long, sinuous tails that seductively wiggle and squirm as it displaces water.
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Regular Price $34.95 Save $32.00
The Apex® 3″ Curly Tail Grub has an incredibly enticing action that drives fish crazy. In this grab bag you get 6 packs of 12 curly grubs assorted colors
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REG $ 6.99 SAVE $ 1.50
Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.
To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.
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REG $ 6.99 SAVE $ 1.50
Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.
To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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The Fighting Frog is our most versatile bait. The most obvious way to fish it is Texas rigged, but it’s also great behind a jig, a Carolina rig, or even rigged vertically on a swim jig or drop shot. Dean Rojas, frog fishing legend and designer of the Fighting Frog, often uses it to follow up when a fish misses his topwater frog. The bait has a hook slot and grooves, allowing it to collapse easily for a better hookup ratio.
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The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.
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The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.
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REG $ 6.99 SAVE $ 1.00
Combining two deadly baits into one, the Big Bite Baits Tour Toad Buzzbait joins the irresistible action of the Tour Toad with the fish attracting power of a buzzbait. Made with a fast rising head design and an oversized blade, the Big Bite Baits Tour Toad Buzzbait gets to the surface quickly and produces a very loud sputtering action that calls fish from far and wide. The Big Bite Baits Tour Toad Buzzbait also comes with a pre-rigged Tour Toad that provides a more aggressive splashing action than a traditional silicone skirted buzzbait.
Fitted with quality hardware, the Big Bite Baits Suicide Shad Buzzbait is equipped with a razor-sharp hook to ensure a high hook-up ratio, as well as, a double wire keeper to hold your soft plastic trailers firmly in place. Available in a range of colors with a matching Tour Toad, the Big Bite Baits Tour Toad Buzzbait is the ultimate topwater combination.
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REG $ 8.99 SAVE $ 1.00
The Evergreen Gizmo is a floating rubber jig that was designed to imitate a Cicada, a major food source for bass in certain parts of the United States. The Gizmo’s bug-like profile is made from elastomer which is a very strong and buoyant material which makes this lure very durable and reactive to the even the slightest twitches of your rod.
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Regular Price $7.99 Save $1.50
The beauty of the Senko is in its simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad.
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The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.
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The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.
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Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 4″ drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.
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Designed by the GOOGAN SQUAD, that’s right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action and scrumptious scent the Googan Baits Lunker Log puts off. Rig this bait weightless ‘wacky style’ in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure.
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Designed by the GOOGAN SQUAD, that’s right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action and scrumptious scent the Googan Baits Lunker Log puts off. Rig this bait weightless ‘wacky style’ in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure.
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Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.
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The smaller vision of the original mondo worm, with the same mondo catching ability. Design by LFG the mondo sniffer himself. Perfect for being drag on the back of a Texas rig or a Carolina rig.
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The Googan Baits Rattlin’ Ned will help you bring the noise. Each 2.75” Rattlin’ Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a Ned Rig, the added rattle helps add a fish triggering sound that fish really seem to like. Coupling that noise with the unique Googan Rattlin’ Ned colorways and you have a recipe for big bass success. Start finessing your way to quick limits with the Googan Baits Rattlin’ Ned.
Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin’ Ned do the work for you.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP Bassin and Jon B cut their teeth fishing clear and pressured lakes where finesse tactics are key. These years of experience paired with the ability to travel around the country and fish literally hundreds of lakes has helped the Googan’s put together a truly special finesse worm. The natural action from this subtle bait will help you get a bit even on the toughest day of fishing.
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The Explode Toad is the Googan Squad’s take on a soft plastic topwater buzz frog. Using our patented flange the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to fish around spotty grass with open water to allow the toad to create the perfect action. Reel at a steady pace across the top with the occasional pause or twitch to entice active fish into a reactive topwater bite.
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Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It’s unique shape and flange create a tons of water displacement which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake, they don’t stand a chance. This beast is great on a Texas rig, but really excels dragged on the bottom as a monster-hunting Carolina rig bait!
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REG $ 2.99 SAVE $ 1.00
The 1.75″ Kalin’s Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddle tail Crappie Scrub. Rig it on your favorite panfish jig and the Crappie Scrub will do all the work for you.
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REG $ 2.99 SAVE $ 1.00
2″ Grubs to cover almost any application from small mouth bass to bream. These grubs are great for crappie, walleye, and small inshore saltwater game fish.
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One of the most versatile finesse baits on the planet, whether you are rigging Carolina, Texas or the deadliest wacky style, you’ll catch more fish with the famous Kalin’s colors and special blend of salt and scent ingredients cooked into every bait.
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The most versatile Sizmic bait is the Sizmic Toad. The Sizmic Toad (4.25″) can be fished by themselves as topwater baits or jerk baits. Sizmic Toads also make great jig, spinnerbait and buzzbait trailers. Fish can’t resist the action and vibration noise created by the Sizmic Toad’s patented shad legs. The recessed hook cavity prevents hang-ups in heavy cover. The Toads are available in many fish-catching colors. They are packed six baits per bag.
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REG $ 4.99 SAVE $ 1.50
Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Ideal for Crappie and panfish, Smallmouth, Spotted Bass and Walleye.
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Regular Price $4.99 Save $1.00
The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.
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Regular Price $4.99 Save $1.00
The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.
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The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes it irresistible to bass.
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The Impact Bully Blade has a natural swimming action and a body shape that is weed resistant.
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The Phantom Spider looks as good as it fishes. It features a hollow body weedless design and walking legs that stride, glide, and twitch as the spider is worked across the water surface.
The Phantom Spider features a self-righting ballast in its sternum to ensure a consistent natural action that aligns with the realism of the design
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The Phantom Spider looks as good as it fishes. It features a hollow body weedless design and walking legs that stride, glide, and twitch as the spider is worked across the water surface.
The Phantom Spider features a self-righting ballast in its sternum to ensure a consistent natural action that aligns with the realism of the design
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The Lunkerhunt Popping Frog™ calls fish in by creating a surface disturbance. Its concave face catches water, causing popping and spitting noises.
The swimming legs of the Popping Frog create explosive strikes!
Popping Frogs feature a weedless design and hollow body construction. The Popping Frog’s supersoft hollow body compresses quickly under the slightest amount of pressure. When it does, sharp high quality upturned hooks are ready for the hookset.
The Popping Frogs generate tons of action with minimal movement. They can be worked along edges, through grass, in pockets and on open water.
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The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pads, wood, and slop are no match for the Lunkerhunt Prop Frog. Its unique design enables it to cruise over the top of cover, re-enter the water, and start churning up water without skipping a beat.
Its double prop feet make a lot of noise and disturbance on the water surface, which make it an easy target to track down. Active and reactive fish cannot resist its call. When they hit, a full set of weedless hooks is ready to greet them. The hook system on the Lunkerhunt Prop Frog has been designed to deflect from cover, but hang on to fish. It has an integrated hook system that encases the body and sits perfectly between the prop feet. This results in optimum performance and high hook up ratios.
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The Lunkerhunt Prop Turtle is great for covering water and hauling in fish. It casts far and blasts out a bubble trail that calls fish in from a distance. The Prop Turtle excels in open water and crashes through light cover like a plough. The unique shape and prop feet displace water and create a wake that fish can’t resist. When fish hit, a full set of weedless hooks is ready to greet them. The hook system on the Lunkerhunt Prop Turtle has been designed to deflect from cover, but hang on to fish.
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The Lunkerhunt Prop Fish Sunfish and Prop Fish Shad have been designed after two of the most popular freshwater gamefish forage species. Like the Prop Frog, they also feature a soft plastic hollow body.
What makes the Lunkerhunt Prop Fish unique is its single prop system. This single prop system has a subtler action than that of the double prop system of the Prop Frog. During the retrieve, the Prop Fish has a surface churning action that closely mimics bait fish breaking the surface, as well as cutting through and around cover. The Prop Fish excels when fish are pressured, spooked, and super shallow. It has a weedless hook system and streamlined body shape that enables it to effectively torpedo through and skip under cover, which enables it to get into the hard to reach places where no other prop baits have been before. When fish strike, high quality, super sharp, weedless hooks are there to greet them.
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The Lunkerhunt Prop Fish Sunfish and Prop Fish Shad have been designed after two of the most popular freshwater gamefish forage species. Like the Prop Frog, they also feature a soft plastic hollow body.
What makes the Lunkerhunt Prop Fish unique is its single prop system. This single prop system has a subtler action than that of the double prop system of the Prop Frog. During the retrieve, the Prop Fish has a surface churning action that closely mimics bait fish breaking the surface, as well as cutting through and around cover. The Prop Fish excels when fish are pressured, spooked, and super shallow. It has a weedless hook system and streamlined body shape that enables it to effectively torpedo through and skip under cover, which enables it to get into the hard to reach places where no other prop baits have been before. When fish strike, high quality, super sharp, weedless hooks are there to greet them.
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The Lunkerhunt Yappa Bug is a topwater lure that has been designed to disturb the water surface while mimicking the North American Waterbug. The waterbug is a common forage of bass and other gamefish species. The Yappa Bug is capable of generating several different topwater actions. Straight retrieve for a tight shimmy action or work it on slack line to create wide swings. Measuring 3 inches long and weighing ½ Oz, the Lunkerhunt Yappa Bug features a flexible transparent bill that generates amazing action that makes the Lunkerhunt Yappa Series truly unique.
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The Lunkerhunt Yappa Frog is a hollow bodied topwater frog that ploughs the water surface. The Yappa Frog mimics a frog swimming on the water surface and is capable of generating several different topwater actions. On a straight retrieve, the Yappa Frog produces a tight shimmy action. Working it on slack line, will generate wide swings. The Yappa Frog is 2.25 inches long, weighs ½ Oz, and has silicone skirts for legs. The Yappa Frog also features the flexible transparent bill that generates amazing action and makes the Lunkerhunt Yappa Series truly unique.
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The Lunkerhunt Yappa Rat is a walking topwater lure that displaces the water surface mimicking a rodent swimming or working its way across the water surface. Straight retrieve the Yappa Rat for a tight shimmy action or work it on slack line to create wide swings. Featuring a silicone skirt tail, this 2.75 inch long bait weighs 3/4 oz. The Yappa Rat also features a flexible transparent bill that generates amazing action and makes the Lunkerhunt Yappa Series unique.
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Regular Price $9.99 Save $2.00
Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest movement.
Choose your color! -
REG $ 3.99 SAVE $ 1.00
These lures are extremely versatile and can be added to almost any type of lure for added attraction. These baits can be cast or trolled effectively, but casting offers better control over both retrieve speed and depth. Fish these with a slow, steady twitch for an unbeatable tail action.
- Qty. per pack: 20
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Bass fishermen are going to love the HANG 10!™ from Mister Twister®. This 10″ ribbon tail worm with its extra-wide tail produces an enticing swimming motion that results in a bite-provoking action with the slightest twitch of the rod. Works at any level of the water column. Fish it on a Texas or Carolina rig or use it weightless. It can also be rigged on a Mister Twister® Keeper™ Weighted Worm Hook. Simply put, Mister Twister®’s HANG 10!™ is the perfect slow presentation lure.
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Mister Twister’s 6 1/2″ Tri-Alive® Nightcrawler is a straight tail worm with a slender profile and soft formulation for intense action. Its gliding movement on the fall offers a superior wacky rig presentation. It is excellent for both pre and post spawn conditions. It comes in 15, three-layer color combinations.
Fish the 6 1/2″ Tri-Alive® Nightcrawler for both pre and post-spawn bass, or when fish are suspended in tight cover. It is exceptional for wacky rigging, Carolina rigging, Texas rigging and makes for outstanding Shakey Head and Drop Shot presentations. Also, a great worm for your walleye harness rigs!
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REG $ 3.99 SAVE $ 2.00
Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.
- Qty. per pack: 20
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The Mister Twister Mag 12″ BUZZ Worm is a big bass buffet developed by 2018 FLW Forrest Wood Cup Champion and 2014 FLW Tour rookie of the year Clent Davis and 2-time BASSMASTER Classic Qualifier, 2015 Bass Nation Champion, 2014 ABA National Champion, and 2012 BASSMASTER Weekend Series National Champion Albert Collins.
The Mag 12″ BUZZ Worm’s tail provides maximum action and vibration. It has a natural, free falling action imitating wounded baitfish that entices bass to strike.
The Mag 12″ BUZZ Worm works great for targeting bass on structure such as ledges, reeds and brush piles in deeper water. It is exceptional for flipping, Carolina rigging and Texas rigging on either a 5/0, 6/0 or 7/0 hook.
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REG $ 3.99 SAVE $ 1.00
The same natural shad action that made the Mister Twister® Sassy Shad a tackle-box favorite, just in a smaller size. The Mister Twister Micro Shad’s tail design and soft, pliable body create a close imitation of the popular baitfish that no fish can refuse. Designed specifically for catching trout, crappie and bream.
20 Pack
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REG $ 3.99 SAVE $ 2.00
Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.
- Qty. per pack: 20
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REG $ 3.99 SAVE $ 2.00
Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.
- Qty. per pack: 20
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With the patented NetBait claws and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Baby Paca™ Craw have a helicopter effect which slows the decent of this bait.
The hollow body can accommodate a large rattle or can be used as a reservoir for scent. The first half inch of the butt end is solid plastic which will help the from sliding down the hook. The NetBait Baby Paca™ Craw is by far one of the most versatile soft plastic baits on the market.
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When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca™ Chunk trailers. The patented design gives the claws of the Paca™ Chunk an action never before seen in a trailer. The Paca™ Chunk works great as a jig trailer or it can be fished on a round ball jig head. NetBait also incorporated a solid body on the Paca™ Chunk so this trailer will stay secure anyway it is fished.
Showing 1–60 of 119 results