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  • Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

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  • REG $ 7.99  SAVE $ 2.00

    Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

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    Springtime trolling is definitely a staple. But to change things up, try casting Shad 5’s on light spinning gear in the shallows. As fish are moving into the spawning grounds, covering water and spot casting can be a great way to draw em in

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  • SAVE $ 2.50

    The Loud Shad is an excellent search bait. Make long casts and very your retrieve speeds and even throw in an occasional pause to let the bait sink.

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  • SAVE $ 2.50

    The Loud Shad is an excellent search bait. Make long casts and very your retrieve speeds and even throw in an occasional pause to let the bait sink.

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  • REG $ 4.99   SAVE $ 2.50

    Springtime trolling is definitely a staple. But to change things up, try casting Shad 7’s on light spinning gear in the shallows. As fish are moving into the spawning grounds, covering water and spot casting can be a great way to draw em in

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  • The Yeck Lures Colorado Worm Harness is sure to get the attention of walleye on the prowl for forage. The custom-painted Colorado spinner blade provides maximum thump as it moves through the water, and the 2-hook harness features premium components for a natural presentation and maximum holding power. Tied with needle-sharp #2 VMC® hooks on 36″ of 10-lb. Ande monofilament line. Made in USA.

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  • Reg $4.99          Save $1.20

    Storm Deep Jr. Thunderstick – Storm’s classic Original Deep ThunderStick stickbait with the original integrated lip and strike enticing action. Whether you twitch, cast, troll, or jerk the Original Deep ThunderStick, it will produce. Includes premium VMC® hooks.

     

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  • Meticulously handcrafted from the finest materials, the Yeck Lures Copper-Plated Walleye Spoon delivers an aggressive combination of motion, flash, and vibration that walleye can’t resist. Super-durable painted finish comes in a range of proven walleye-attracting colors.

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  • SAVE $ 1.00

    The Minnow can be lights out in the springtime when fish are up shallow. Make a long cast and fish it like jerk bait with a Twitch-twitch-pause action.

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  • A deadly trolling option for walleyes and jumbo perch. Long-shank 1/0 “meat hook” offers unparalleled efficiency with a half nightcrawler, double-hooked minnow or threaded leech. Also an excellent choice for speed-rigging with IMPULSE soft plastics. Optically brightened UV blade enhances visibility, even in dirty water and low-light conditions.

     

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  • Regular $11.99      Save $2.00

    Take the wild “wide-tail” action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive lure.

     

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  • REG $ 2.99   SAVE $ 1.00

    In the springtime look for bullrushes and reeds where fish roam to feed.

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  • Regular Price $11.99         Save $3.00

    Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective “CountDown”® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation.

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  • Built for speed trolling big, suspended walleyes­ on the Great Lakes and beyond. Rig with a live nightcrawler or IMPULSE® nightcrawler and pull behind planer boards with dipsy divers, downriggers or snap weights. When trolled at crankbait speeds, twin willow blades flash, spin and violently shake the bait, imitating a school of open-water baitfish.

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  • The Bay Rat Lures SP-2.5 is a light weight spoon designed to be trolled, whether it be behind a downrigger weight, on lead core or copper, behind a diver, or on a 3-way rig with one of our deep divers.

    The Bay Rat Lures SP-2.5 is a custom quality, hand painted, light weight trolling spoon that features a unique profile and action that sets it apart from other available trolling spoons.

    • WARNING: This product can expose you to chemicals including nickel and lead, which are known to the state of California to cause cancer and birth defects or other reproductive harm. For information go to: www.P65Warnings.ca.gov.
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  • Unique frantic bait action is deadly on walleyes. Rig with a half crawler or IMPULSE® Jig Crawler and troll at high speeds to quickly find and catch open-water walleyes. Also an excellent option for trolling over and through grass, or behind a Slick Stick® or Rock-Runner® Bottom Bouncer over moss, rocks and woody cover.

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  • The Jitterbug® is one of the best night fishing lures as well as day fishing lures. throughout the years it has been perfected. Especially with the double cupped lip feature that produces a radiant rhythmic sound that all surface-feeding fish will be attracted to. this lure is 5/8″ oz and comes with #1 treble hooks.

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  • Blades are bright and vivid to catch the attention of all kinds of fish.  3 pack.

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  • Worden’s Original Fat Wiggler™ is the first plug designed specifically to provide an extremely wide wiggle at super slow trolling speeds yet will maintain stability and run straight in currents and at high trolling speeds. The Fat Wiggler™ features a one piece molded body and lip and multiple rattles for added attraction. Introduced just a few years ago, the Fat Wiggler™ has quickly become a favorite for salmon, steelhead, bass and other game fish.

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  • REG $ 7.49  SAVE $ 2.00

    Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

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  • Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

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  • Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

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  • REG $ 14.99  SAVE $ 5.00

    Berkley Flicker Shad precisely imitates a fleeing baitfish to attract aggressive strikes from bass and other gamefish. With a unique weight transfer system, the Berkley Flicker Shad provides an increased casting distance while also helping to balance the lure on the retrieve. Each flicker shad is tested individually for performance straight from the packaging. Plus, the Fushion19™ hooks are both durable and reliable. For realistic movement, try the Berkley Flicker Shad.

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