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  • Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

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  • Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

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  • Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

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  • Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. Its clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.

    Justin Lucas Pro Tip: For shallow clear water and calm conditions. Twitch your rod tip, and pause for a commotion they can’t resist.

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  • Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to get their attention.

    Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

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  • Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Its heavy duty custom hook makes it exceptional in situations where weedless presentations are required.

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  • At just 3-inches in length, the Puppy is a killer when bass, stripers and other fish are feeding on smaller baitfish. It’s also one of the best stream and river smallmouth bass lures you can buy. Species: Bass, Stripers, White Bass, Pike, Musky, Redfish, Speckled Trout

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

    The REED-RUNNER® is virtually weedless & extremely effective for fishing in, over, around and through heavy patches of reeds, weeds, lily pads and brush stickups for Big Bass, Northern Pike and Muskie. It features a tangle-proof Lazer-Sharp hook, ball-bearing swivel, and our tantalizing action-tail skirt that drives game fish absolutely wild! Throbbing highlift, “deep-cup” spinner blades create maximum flash and sonic vibration. Tie one on . . . and see why it’s called the fisherman’s favorite!

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  • Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete with three sharp Fusion19™ hooks, the Berkley® Drift Walker will stick even the slightest top water strikes.

    Justin Lucas Pro Tip: Best suited for calm conditions when fish are targeting smaller bait and looking for a more finesse presentation.

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  • One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

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  • Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters.

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  • Experience explosive topwater action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.

    Justin Lucas Pro Tip: Ideal for presenting a different action and profile to highly pressured fish. Twitch your rod tip on a semi-slack line to walk the dog.

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  • Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.

    Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

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  • The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lilypads, limbs, and stumps. The Scum Frog Popper is designed to make more noise than the original Scum Frog. Easily fishing in places other lures can’t go, the Scum Frog Popper won’t hang up or pick up moss. Although the Scum Frog Popper is weedless, its super soft body gives plenty of catching power.

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  • Designed with the help of Bassmaster Elite Series veteran pro, Greg Hackney, the Strike King Hack Attack Heavy Cover Spinnerbait is one of the finest, feature packed spinnerbaits ever from Strike King. It comes equipped with a Gamakatsu extra-strong Siwash hook that won’t open up – even with braided line, and its contoured head design helps the lure to deflect off cover, while the long arm wire minimizes hang-ups. It also comes loaded with premium full-size blades that enhance lift, keeping the bait in the strike zone longer, and its Perfect Skirt with Magic Tails generates more action than typical skirts. Available in multiple colors, the Strike King Hack Attack Heavy Cover Spinnerbait is the perfect spinnerbait for the heaviest cover.

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  • Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

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  • The dressed tail adds extra bulk and color attraction. All silver and all gold with barrel-shaped bodies are truly effective on many species of fish

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  • A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

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  • The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow-running crawfish bait and enjoy the true-running stability that catches fish.

    The ultra-light Rebel Teeny Wee-Crawfish is undoubtedly one of the most popular fishing lures in the world. Its small, lifelike profile entices and catches all sizes of gamefish – especially bass, trout, and panfish.

    These do come with a treble hook!

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  • Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist.

    Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish provides fish an easy-looking target. Being a bit larger than the Teeny Wee-Crawfish, the Middle Wee-Crawfish is a bit heavier and therefore easier to cast. Like its larger and smaller cousins, the Middle Wee-Crawfish handles well in current and is an excellent bet for stream trout and smallmouth bass. However, it’s also at home and highly effective in a pond or lake for bass and other fish species.

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  • The Googan Squad is all about catching sweet, juicy mondos. So, they teamed up with Catch Co. to create a bass fishing kit to help all anglers land a biggun’ of their own. Versatile fish-magnets. Any and all conditions. This kit features eight, high-quality, Googan-crafted products. Perfect to stock your tackle box with the same saucy baits the Googan Squad ties on!

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