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berkley

Berkely started in June 1937 by a 16 year old named Berkley Bedell when he hand tied flies. In 1959 he introduced Trilene. For the next 4 decades he Grew his business including enterning the rod business in the 1960’s. The plastic baits were introduced in 1980’s and has continued to grow ever since.

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  • Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

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  • Reg $19.99     Save $10.00

    With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

    • Stores 3 rods or combos neatly and securely
    • Corrosion proof
    • Easily attaches to wall
    • Durable and lightweight
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  • Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

     

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quickly. The field test results are in — and the result?  These baits flat out Catch More Fish™!

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  • Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quickly. The field test results are in — and the result?  These baits flat out Catch More Fish™!

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  • Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.  Regardless of where he’s fishing, one tool he frequently relies on is the swim jig, so when it came time for Berkley to design one, we knew who to ask – Bobby Lane.  From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond, the Berkley® Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation no matter what your favorite trailer is.

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  • Reg. $8.99               Save $2.50

    With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

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  • Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a “Flicker” that imitates a fleeing baitfish.

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  • With it’s unique lip grip feature it’s the perfect scale for every fishermen.

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  • The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling.  Strips 2lb-80lb line with ease, powerful motor strips line up to 300 yards per minute, grinding stone to sharpen hooks and includes Lanyard.

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  • The new Berkley Fusion19 Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High-density tungsten allows for a smaller profile to entice light biting fish, while the needle point hooks increase penetration. Berkley Fusion19 Tungsten Jigs are offered in both vertical and horizontal presentation options.

    • High-density tungsten
    • Strong, sharp hooks
    • Needle point tips
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  • As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished. Equipped with two treble hooks, one on each side, the Vibrato is ideal for light-biting fish where two trebles will ensure more fish are caught. A full wire runs through the length of its body, connecting both hooks and the line tie, assuring a solid and secure connection between you and your trophy.

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  • REG $ 16.99  SAVE $ 4.00

    Fillet your catch with ease using the ergonomically designed Berkley® Fillet Knife with precision ground blade.

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    Available with a handy case, the Berkley Electric Fillet Knife gives you smoother control over your cuts and slices. It includes two stainless steel-constructed blades that are capable of slicing through a variety of fish. In addition, this Berkley fillet knife comes equipped with three adapters that allow the user to utilize the knife in a variety of locations.

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  • Reg. $11.99                    Save $4.00

    Cut braided and fused superlines with the corrosion resistant carbon steel jaws and ergonomic co-molded handle Superline Cutters.

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  • Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the automatic culling feature on the Berkley® 35 lb. Digital Scale.

    Color/Number codes match the Berkley 35 lb. Precision Digital Scale, T- Handle design for quick catch and release, includes conservation clips as a no-tear solution, and storage hanger provides quick and easy access to your cull marker.

     

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  • REG $ 3.99   SAVE $ 2.00

    Never miss a bite with the Berkley® Fish Pole Bells. Simply clip onto you rod and wait for the bell to sound.

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  • The Berkley® AMP™ raises expectations for sensitivity in composite rods. Known as the Armadillo Hide™ finish, the non-sanded blank maximizes sensitivity and durability. When paired with the X-Posed™ uplocking reel seat and split grip handle design, the results are truly exceptional.

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  • Reg. $44.99             Save $10.00

    With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling.

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