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Berkely started in June 1937 by a 16 year old named Berkley Bedell when he hand tied flies. In 1959 he introduced Trilene. For the next 4 decades he Grew his business including enterning the rod business in the 1960’s. The plastic baits were introduced in 1980’s and has continued to grow ever since.
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Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.
David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.
As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished. Equipped with two treble hooks, one on each side, the Vibrato is ideal for light-biting fish where two trebles will ensure more fish are caught. A full wire runs through the length of its body, connecting both hooks and the line tie, assuring a solid and secure connection between you and your trophy.
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