Winter Hours: 6am-7pm Every Day!

berkley

Berkely started in June 1937 by a 16 year old named Berkley Bedell when he hand tied flies. In 1959 he introduced Trilene. For the next 4 decades he Grew his business including enterning the rod business in the 1960’s. The plastic baits were introduced in 1980’s and has continued to grow ever since.

Showing 1–24 of 28 results


  • Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

    Select options
  • Reg $19.99     Save $10.00

    With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

    • Stores 3 rods or combos neatly and securely
    • Corrosion proof
    • Easily attaches to wall
    • Durable and lightweight
    Select options
  • Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

     

    Select options
  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

    Select options
  • Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quickly. The field test results are in — and the result?  These baits flat out Catch More Fish™!

    Select options
  • Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.  Regardless of where he’s fishing, one tool he frequently relies on is the swim jig, so when it came time for Berkley to design one, we knew who to ask – Bobby Lane.  From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond, the Berkley® Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation no matter what your favorite trailer is.

    Select options
  • Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a “Flicker” that imitates a fleeing baitfish.

    Select options
  • With it’s unique lip grip feature it’s the perfect scale for every fishermen.

    Add to cart
  • Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quickly. The field test results are in — and the result?  These baits flat out Catch More Fish™!

    Select options
  • The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling.  Strips 2lb-80lb line with ease, powerful motor strips line up to 300 yards per minute, grinding stone to sharpen hooks and includes Lanyard.

    Add to cart
  • The new Berkley Fusion19 Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High-density tungsten allows for a smaller profile to entice light biting fish, while the needle point hooks increase penetration. Berkley Fusion19 Tungsten Jigs are offered in both vertical and horizontal presentation options.

    • High-density tungsten
    • Strong, sharp hooks
    • Needle point tips
    Sale!
    Select options
  • Not a conventional braid and certainly not a monofilament, thermally fused Fireline changed the fishing line landscape forever! Thermally fused FireLine Crystal combines the ultimate in low-underwater visibility with all of the FireLine benefits.

    Sale!
    Add to cart
  • Reg. $8.99               Save $2.50

    With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

    Add to cart
  • With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

    Add to cart
  • Positive locking jaw action, comfortable handle, 12-inch shaft

     

    Add to cart
  • As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished. Equipped with two treble hooks, one on each side, the Vibrato is ideal for light-biting fish where two trebles will ensure more fish are caught. A full wire runs through the length of its body, connecting both hooks and the line tie, assuring a solid and secure connection between you and your trophy.

    Select options
  • REG $ 16.99  SAVE $ 4.00

    Fillet your catch with ease using the ergonomically designed Berkley® Fillet Knife with precision ground blade.

    Add to cart
  • Add to cart
  • Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure. The Hit Stick delivers ultimate versatility with action that can be used as a finesse jerk bait, trolling bait, or casting bait for all predator fish

    • Great from the shore or a boat – cast or troll in the spring when baitfish are small and predator fish are shallow.
    • Fish are often active on the windy side of structure or on the windblown shoreline – these small baits cast great even in blustery conditions. Can be trolled slowly in cooler water or retrieved quickly in warmer water.
    • The most versatile sizes, the 9 and 11, can be trolled, cast with straight retrieve, or fished as a finesse jerk bait.
    • Go big for big fish! Cast for big pike, bass, and muskies, and troll for giant walleyes. With the rolling wagging action and high pitch rattles, this bait provokes strikes from the biggest fish in the lake, river, or reservoir.

     

    Select options
  • Save $5.00

    Available with a handy case, the Berkley Electric Fillet Knife gives you smoother control over your cuts and slices. It includes two stainless steel-constructed blades that are capable of slicing through a variety of fish. In addition, this Berkley fillet knife comes equipped with three adapters that allow the user to utilize the knife in a variety of locations.

    Add to cart
  • Reg. $11.99                    Save $4.00

    Cut braided and fused superlines with the corrosion resistant carbon steel jaws and ergonomic co-molded handle Superline Cutters.

    Add to cart
  • Add to cart
  • REG $ 3.99   SAVE $ 2.00

    Never miss a bite with the Berkley® Fish Pole Bells. Simply clip onto you rod and wait for the bell to sound.

    Add to cart
  • Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the automatic culling feature on the Berkley® 35 lb. Digital Scale.

    Color/Number codes match the Berkley 35 lb. Precision Digital Scale, T- Handle design for quick catch and release, includes conservation clips as a no-tear solution, and storage hanger provides quick and easy access to your cull marker.

     

    Add to cart

Showing 1–24 of 28 results

Cart

Filter by price