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Bass Lures

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  • This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It can be rigged with jigheads as heavy as 3/8 oz. To fish deep, or with a spinner form to fish the mid-depths. With so many colors available, there’s no reason anyone should not be fishing the original.

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

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  • The distinctive “wiggle” and strike focus eyes result in aggressive strikes by game fish. They have a reputation for taking big pike and Lake Trout in Northern Canada and the ½oz. Wigglers in pink with white stripe have proven extremely effective for Coho salmon in Alaska.

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  • With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. Designed to rip through vegetation and roll through wood without getting snagged. Painted, gold or nickel plated blades, exclusive beveled edge blade design enhances flash and vibration and QuickSkirt changeable premium silicone skirt provide for fast change to match fishing conditions. Premium VMC® hook.

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

    The REED-RUNNER® is virtually weedless & extremely effective for fishing in, over, around and through heavy patches of reeds, weeds, lily pads and brush stickups for Big Bass, Northern Pike and Muskie. It features a tangle-proof Lazer-Sharp hook, ball-bearing swivel, and our tantalizing action-tail skirt that drives game fish absolutely wild! Throbbing highlift, “deep-cup” spinner blades create maximum flash and sonic vibration. Tie one on . . . and see why it’s called the fisherman’s favorite!

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  • The Googan Squad Clickbait is a hybrid vibrating jig with the flash of a bladed jig. The swimming action of a scrounger, and a unique sound and vibration that fish have never felt. listen for the distinctive Clickbait Clack when the lure’s blade bangs off the leading metal beads and wire. Use a simple straight retrieve and crush shallow water fish all season long. This Googan Squad Clickbait has a unique head blade design that allows you to use a fast retrieval while keeping it down in the strike zone.

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  • The Googan Squad Clickbait is a hybrid vibrating jig with the flash of a bladed jig. The swimming action of a scrounger, and a unique sound and vibration that fish have never felt. listen for the distinctive Clickbait Clack when the lure’s blade bangs off the leading metal beads and wire. Use a simple straight retrieve and crush shallow water fish all season long. This Googan Squad Clickbait has a unique head blade design that allows you to use a fast retrieval while keeping it down in the strike zone.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Calling to bass with a serious dose of flash, the Bad River Spinnerbaits have been carefully developed tested, and refined to capture the exact characteristics that he desired. Featuring premium blades, these Spinnerbaits will undoubtedly catch the eye of hungry bass with a glistening flicker that imitates the erratic presence of baitfish.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • REG $ 4.99  SAVE $ 1.00

    Rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure’s patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling to perform like a crankbait, jig and spinnerbait–all in one fish-slaying package.

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  • The most versatile Sizmic bait is the Sizmic Toad. The Sizmic Toad (4.25″) can be fished by themselves as topwater baits or jerk baits. Sizmic Toads also make great jig, spinnerbait and buzzbait trailers. Fish can’t resist the action and vibration noise created by the Sizmic Toad’s patented shad legs. The recessed hook cavity prevents hang-ups in heavy cover. The Toads are available in many fish-catching colors. They are packed six baits per bag.

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • Unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and trolling around lily pads, reeds, weeds, brush, timber and docks. Fish plain or tip with a plastic trailer like an IMPULSE® Swim’n Grub. Vary speed according to water temperature, weather conditions and mood of the fish.

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  • The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics the fleeing action of a crawfish like a Rebel Craw.

    The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish.

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  • The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.

    The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After “The Secret Bait of the Pros” was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that’s almost dead, and every speed in between.

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  • REG $ 6.99  SAVE $ 1.00

    A scaled-down version of the acclaimed SlingBladeZ spinnerbait, the compact 17-7 stainless LiveWire? frame ensures maximum vibration and durability, which the concave underside of the StabilTrack? head provides exceptional stability at all retrieve speeds. Built with premium features like a 4/0 VMC® O’Shaughnessy hook, copper wire hand-tied skirts, detailed paint schemes, jeweler quality custom blades, and a wire trailer keeper that will satisfy the needs of the most ardent tournament anglers.

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  • Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.  Regardless of where he’s fishing, one tool he frequently relies on is the swim jig, so when it came time for Berkley to design one, we knew who to ask – Bobby Lane.  From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond, the Berkley® Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation no matter what your favorite trailer is.

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