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Bass Lures

Showing 1–24 of 87 results


  • The distinctive “wiggle” and strike focus eyes result in aggressive strikes by game fish. They have a reputation for taking big pike and Lake Trout in Northern Canada and the ½oz. Wigglers in pink with white stripe have proven extremely effective for Coho salmon in Alaska.

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

    The REED-RUNNER® is virtually weedless & extremely effective for fishing in, over, around and through heavy patches of reeds, weeds, lily pads and brush stickups for Big Bass, Northern Pike and Muskie. It features a tangle-proof Lazer-Sharp hook, ball-bearing swivel, and our tantalizing action-tail skirt that drives game fish absolutely wild! Throbbing highlift, “deep-cup” spinner blades create maximum flash and sonic vibration. Tie one on . . . and see why it’s called the fisherman’s favorite!

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  • REG $ 4.99  SAVE $ 1.00

    Rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure’s patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling to perform like a crankbait, jig and spinnerbait–all in one fish-slaying package.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to get their attention.

    Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

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  • A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • REG $ 7.99  SAVE $ 2.00

    The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It’s been that way for over 25 years, and there’s a good reason for this lipless crankbait’s overwhelming popularity: it just flat-out catches fish! Whether your quarry is active or neutral doesn’t matter; in addition to the flashing, shimmering shad-like profile and super-tight wiggle, every Rat-L-Trap is calibrated to emit Liv-N-Sound®—producing lifelike vibrations that replicate those of distressed baitfish…and the predators just can’t resist. Other hardbaits have had more than a quarter-century to catch up, but so far, none can boast the fish-catching success of the Rat-L-Trap. Built right, with premium hardware and a tough Durashell™ finish. Every tackle box should be heavily stocked with Rat-L-Traps.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics the fleeing action of a crawfish like a Rebel Craw.

    The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish.

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  • At just 3-inches in length, the Puppy is a killer when bass, stripers and other fish are feeding on smaller baitfish. It’s also one of the best stream and river smallmouth bass lures you can buy. Species: Bass, Stripers, White Bass, Pike, Musky, Redfish, Speckled Trout

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  • Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Its heavy duty custom hook makes it exceptional in situations where weedless presentations are required.

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  • The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.

    The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After “The Secret Bait of the Pros” was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that’s almost dead, and every speed in between.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

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  • Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses.

    Either way, BIGFOOT® will bubble and splash, driving fish wild!

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  • Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters.

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  • The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lilypads, limbs, and stumps. The Scum Frog Popper is designed to make more noise than the original Scum Frog. Easily fishing in places other lures can’t go, the Scum Frog Popper won’t hang up or pick up moss. Although the Scum Frog Popper is weedless, its super soft body gives plenty of catching power.

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  • Panther Martin Regulars are our most popular sonic spinners. The extraordinary fish catching ability of these lures has been proven time after time over the 50 years we have been selling them. Each and every year fisherman report catch after catch with Panther Martin Regulars. They are killer lures for all kinds of fresh water fish.

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  • Our Classic patterns are time tested lures that are deadly on Stream and Lake Trout.

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  • FishSeeUV™ – The scientific premise of UV lures is simple, fish see colors as if they were under a black-light. Fish identify each other by using ultraviolet vision to pick out markings on other fish, which are invisible to the human eye. These lures will attract and catch fish anywhere!

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  • Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist.

    Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish provides fish an easy-looking target. Being a bit larger than the Teeny Wee-Crawfish, the Middle Wee-Crawfish is a bit heavier and therefore easier to cast. Like its larger and smaller cousins, the Middle Wee-Crawfish handles well in current and is an excellent bet for stream trout and smallmouth bass. However, it’s also at home and highly effective in a pond or lake for bass and other fish species.

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  • One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

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