Store Hours: Mon. thru Sat. 6am-8pm; Sun. 6am-6pm. Fireworks tent now open!

ice fishing

Showing 1–24 of 41 results


  • The Rippin’ Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin’ Rap® is perfect for pulling over or through grass, bouncing off timber and rippin’ through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.

    Select options
  • The Lunkerhunt Icy Glide has a little bit of flash and a whole lot of fish-catching action. At 1-1/8 inches long and weighting 1/8 oz, it is the perfect size for both panfish and gamefish species. Hard water anglers can glide it through the water column or pound silt with it to draw fish in. A single “cyclops” eye presents a bold target for fish to home in on, while bladed arms provide that subtle flash and vibration that drives fish crazy.

    Select options
  • The Strike King Bitsy Minnow is a small shallow running crankbait designed to appeal to several species of fish including bass, crappie and panfish. Often referred to as the “Pond Minnow”, the Bitsy Minnow is the perfect pond lure when fishing for anything that will bite. The small size appeals to a number of fish and won’t stop small fish from striking the bait. The unique action of the Bitsy Minnow combines with its detailed finish and reflective eyes make this bait an absolute winner. Strike King’s Bitsy Minnow is perhaps one of the most effective crappie lures and continues to be a hot bait for catching slabs all across the country.

    Select options
  • The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model that provides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8 hours.  In clearer water, Glo-Shot® models attract fish from further distances, drawing more interest and activity beneath you whether targeting predators or panfish.

    The Glo-Shot® Fire-Belly Spoon utilizes a lead free Z-alloy (Zinc) body to cut through the water column, reaching fish faster and without oversizing the offering both. That combination of speed, sans the intimidating sizes so often seen in heavy spoons.

    Select options
  • The Northland® Puppet Minnow is one of the most versatile lures on the market for vertical jigging below a boat or ice hole. Its aerodynamic design enables it to fly in a semicircle when jigged, pumped, or dropped in free-fall, capturing the attention of even the most lethargic fish. The lifelike Baitfish-Image® colors, textured body, and 3D red eyes add to its immense fish-attracting power. Deadly on perch, crappie, walleye, trout, and more.

    Select options
  • Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

    Select options
  • The Lunker Blade is an innovative blade style bait with adjustable line tie positions that allows it to be fished vertically in open water or ice fishing along with casting and retrieving. The wobbling action and vibration it creates in the water will drive fish nuts!

    Select options
  • The Google Eye Hyper R.I.P. is highly unique in both appearance and fishability. Engineered with 3 interconnected body water tunnels, water travels through the bait and gives it an incredibly erratic action that is irresistible to any gamefish. Also equipped with a glass rattle eye for added noise.

    Select options
  • Northland Rippin’ Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin’ Shad offer a tight wiggle action that attracts fish to strike.

    Select options
  • The Northland Buck Shot Rattle Spoon 3 Pack is ideal for Perch, Walleye, Bass, Trout, and Pike. The buckshot rattle spoon is made of noisy brass to thump, tick, click and clatter. With a highly reflective “holographic” Baitfish-Image® body, you can trust the Northland Buck Shot Rattle Spoon 3 Pack to lure fish from a wide radius.

    Read more
  • The Google Eye Hyper R.I.P. is highly unique in both appearance and fishability. Engineered with 3 interconnected body water tunnels, water travels through the bait and gives it an incredibly erratic action that is irresistible to any gamefish. Also equipped with a glass rattle eye for added noise.

    Select options
  • The Big Bite Jig is a must-have for crappie and panfish anglers. We have sizes, colors, and styles for every season and condition.

    Add to cart
  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

    Select options
  • REG $ 4.99  SAVE $ 1.00

    Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

    Select options
  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

    Select options
  • The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
    without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
    their baits, as fish cue on auditory clues to both help them locate and target prey of all kinds.

    Select options
  • Rip your way to more panfish, perch, pike, walleyes and trout. Use for vertical jigging through the ice and both casting and jigging in open water. Flat head produces a tight-wiggling action when jigged aggressively and on the retrieve, when it pays to experiment with straight and rip-fall cadences.

    Select options
  • Deadly on perch, crappies, walleyes, pike, bass and trout. Great for vertical jigging and casting. Fish in a lift-fall manner to create an erratic tumbling, darting action and activate the fish-attracting KickerTail® Fin. The optically brightened UV finish makes the spoon more visible to fish, especially during low-light periods and in stained or deep water. Tip with live bait or plastics.

    Select options
  • The revolutionary Strike King Mr. Crappie slab Slasher jig head gets you hooked with its #2 black nickel Eagle Claw hook in a 45 degree bend that goes straight back for a straight drive. “There isn’t a finer hook on the market! ” Says Wally Marshall, the world-renowned Mr. Crappie, who is also the Designer of this jig head. This crappie-optimized jig head also features a bright eye that catches the attention of unsuspecting crappies anywhere they are.

    Select options
  • Nothing can match the VMC® Tingler Spoon for wild action in shallow water! This unique, broad-sided spoon is tailor-made for ice fishing reservoirs and systems where shad, tullibees, or golden roach are a primary forage species for monster game fish. The Tingler Spoon’s triangular body and curved profile combine with your regular jigging stroke to exaggerate the wobble, flutter and flash of a dying baitfish, triggering predators to feed. Large holographic eye; sturdy VMC round-bend treble.

    Select options
  • Proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoon’s erratic tumbling, darting action and activate the clacking, flashing, fish-attracting KickerTail® Fin. When tipping with live bait or soft plastics, be careful not to impede the KickerTail® Fin’s movements.

    Add to cart
  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

    Select options
  • Reg. $24.99              Save $7.00

    Stainless steel 6 inch or 8 inch blade, white and blue slip-resistant thermoplastic rubber (TPR) grip, customized sheath, built in sharpeners, magnet in handle.

    Select options
  • The Google Eye Hyper R.I.P. is highly unique in both appearance and fishability. Engineered with 3 interconnected body water tunnels, water travels through the bait and gives it an incredibly erratic action that is irresistible to any gamefish. Also equipped with a glass rattle eye for added noise.

    Select options

Showing 1–24 of 41 results

Cart

Filter by price