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soft bait

Showing 1–24 of 57 results


  • If there’s been one lure that has changed the face of fishing over the years, it’s the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world.

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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  • Proven crappie-catching colors. High-quality materials. Consistent performer. 15pk

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  • The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that’ll ease into the tightest crevices where big bass live and wait for their meals.

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  • The highly versatile Fin-S Fish is virtually impossible to fish wrong and draws thunderous strikes from everything from panfish to musky.

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  • Regular Price $5.99             Save $ 2.50

    The original Whip’r Snap has a long, action packed tail that crappie, bluegill, bream and perch can’t resist. Tip with a grub or worm for extra action.

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  • The Wingding Spin Jig has a ball bearing swivel for maximum rotation/flash. Equipped with a premium VMC power gap hook that has a 5% wider gap than traditional jig hooks. It comes pre-rigged a Wingding solid core body that has external wings for stability and gliding action.

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  • Tiny Shad Assassin’s unique “fat belly” design draws more strikes than conventional jerkbaits. Its soft body texture delivers a fleshy feel that keeps fish hanging on longer. Fish it on top or below the surface, and you’ll see why the appealing tail action is so enticing to all fish. Crappie and other panfish love ’em, but the Tiny Shad Assassin is also a killer finesse bait for cold-front bass.

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  • Lunker City Fin-S Shad combines a thick body Shad profile with a thinner more active fork tail section creating a very natural appearance. Ideal for Crappie and panfish,  Smallmouth, Spotted Bass and Walleye.

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  • These lures are extremely versatile and can be added to almost any type of lure for added attraction. These baits can be cast or trolled effectively, but casting offers better control over both retrieve speed and depth. Fish these with a slow, steady twitch for an unbeatable tail action.

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  • Like you, big bass love the smell of coffee in the morning. That makes the Strike King® Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the diameter remains the same – so there’s plenty of “meat” to entice hungry bass, but now you can finesse ’em! Great for smallmouth, as well as cold-front spots and largemouths. These tasty baits are enhanced with real coffee bean granules and coffee bean oil, which exudes an earthy tinge and a naturally strong scent/taste that big bass are eager to slurp on. Not only does the coffee essence encourage fish to hold the bite longer, it also works to mask human scents. Salt-impregnated for extra flavor.

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jighead or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer.

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  • The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.

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  • The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-in. large-bodied drop-shot lure features a bulky profile and irresistible erratic darting action while a flat bottom keeps the half-shell horizontal. The Strike King KVD Perfect Plastic Drop Shot Half Shell includes a distinctive laminate and Open Pour Technology finish for long lasting, fish hooking performance.

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  • The Strike King® Rage Tail™ Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rate of any worm on the market. Incredibly versatile, this worm is ideal for flipping and pitching, Texas and Carolina rigging, and even straight swimming retrieves on a weighted or unweighted hook. No matter how you fish it, you’ll wonder how you ever caught fish without it. Infused with organic coffee scent, which attracts and holds the bite while masking human scent.

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  • Full of rage and bite-me attitude, Strike King®’s Rage Tail® Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby Rage Craw features an exclusive tail design that helps create an unbelievable level of splash, noise and heart-thumping action.

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  • When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Compared to traditional soft plastic lures, Strike King®’s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating advantage, Super Finesse Worms are salt-impregnated to add even more temptation.

    The Strike King Super Finesse Worms are by far the best worms to use on a Shaky Head Jig! Kevin VanDam

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  • Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won’t believe the splash, noise or other action that each Rage Tail has!

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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • Here’s the perfect soft plastic lure in a great selection of colors for almost all game fish. It can be rigged on a standard round jig head or attached to a spinner form for flash and vibration. Deadly on slab crappie and smallmouth.

    • Qty. per pack: 20
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  • Panfish Assassin Crappie Dapper has unbelievable action from such a small bait. This tiny torpedo has life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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Showing 1–24 of 57 results

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