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  • Mimic Minnow® Tuff Tube imitates the underwater world’s most delicate and delicious baitfish. But thanks to super-sturdy silicone construction, this fish-catching new softbait won’t fall to pieces when hungry walleyes, pike, bass and trout attack.

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  • The distinctive “wiggle” and strike focus eyes result in aggressive strikes by game fish. They have a reputation for taking big pike and Lake Trout in Northern Canada and the ½oz. Wigglers in pink with white stripe have proven extremely effective for Coho salmon in Alaska.

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  • The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model that provides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8 hours.  In clearer water, Glo-Shot® models attract fish from further distances, drawing more interest and activity beneath you whether targeting predators or panfish.

    The Glo-Shot® Fire-Belly Spoon utilizes a lead free Z-alloy (Zinc) body to cut through the water column, reaching fish faster and without oversizing the offering both. That combination of speed, sans the intimidating sizes so often seen in heavy spoons.

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  • The Northland® Puppet Minnow is one of the most versatile lures on the market for vertical jigging below a boat or ice hole. Its aerodynamic design enables it to fly in a semicircle when jigged, pumped, or dropped in free-fall, capturing the attention of even the most lethargic fish. The lifelike Baitfish-Image® colors, textured body, and 3D red eyes add to its immense fish-attracting power. Deadly on perch, crappie, walleye, trout, and more.

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  • Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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  • REG $ 4.99  SAVE $ 1.00

    Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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  • The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
    without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
    their baits, as fish cue on auditory clues to both help them locate and target prey of all kinds.

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  • Hooks are attached via dual split rings for added action and fewer lost fish.

    Glo-Shot® Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to affect lure action and are also great for lighting up a variety of bobbers, hooks and jigs.

    A killer on crappies, perch, walleyes, pike and trout. Cast or vertically jig. S-curve design and light, lead-free construction excels with twitches, lifts and falls. Glo-Shot® Sticks boost fish attraction in low-visibility situations. Change Glo-Shot® Stick colors to match conditions. Tip with live bait or IMPULSE® soft plastics. 

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  • Unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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  • Jumbo perch don’t tend to stay in one place. You have to pluck them out of the school while they’re under you. The Speed Spoon features a chain holding a detailed matching trailer that darts and pulses as you work the spoon. With the right cadence, it looks wounded and vulnerable and gets up and down super fast. Oh, and did we mention it slays crappies and walleyes, too?

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  • REG $ 9.99   SAVE $ 2.00

    Unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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