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Showing 1–24 of 29 results


  • Mimic Minnow® Tuff Tube imitates the underwater world’s most delicate and delicious baitfish. But thanks to super-sturdy silicone construction, this fish-catching new softbait won’t fall to pieces when hungry walleyes, pike, bass and trout attack.

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  • Deadly for drifting and trolling live-bait snells, spinner rigs, spoons and floating minnowbaits for walleyes. Glides over rocks, moss, logs, weeds and other cover. Tie direct to 10- to 17-pound test mainline and fish at a 45-degree angle to keep tip of the wire bouncing bottom. Imparts pulsating dash-pause-fluttering motion to bait.

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

    The REED-RUNNER® is virtually weedless & extremely effective for fishing in, over, around and through heavy patches of reeds, weeds, lily pads and brush stickups for Big Bass, Northern Pike and Muskie. It features a tangle-proof Lazer-Sharp hook, ball-bearing swivel, and our tantalizing action-tail skirt that drives game fish absolutely wild! Throbbing highlift, “deep-cup” spinner blades create maximum flash and sonic vibration. Tie one on . . . and see why it’s called the fisherman’s favorite!

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  • The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model that provides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8 hours.  In clearer water, Glo-Shot® models attract fish from further distances, drawing more interest and activity beneath you whether targeting predators or panfish.

    The Glo-Shot® Fire-Belly Spoon utilizes a lead free Z-alloy (Zinc) body to cut through the water column, reaching fish faster and without oversizing the offering both. That combination of speed, sans the intimidating sizes so often seen in heavy spoons.

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  • The Northland® Puppet Minnow is one of the most versatile lures on the market for vertical jigging below a boat or ice hole. Its aerodynamic design enables it to fly in a semicircle when jigged, pumped, or dropped in free-fall, capturing the attention of even the most lethargic fish. The lifelike Baitfish-Image® colors, textured body, and 3D red eyes add to its immense fish-attracting power. Deadly on perch, crappie, walleye, trout, and more.

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  • Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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  • Northland Rippin’ Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin’ Shad offer a tight wiggle action that attracts fish to strike.

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  • The Northland Buck Shot Rattle Spoon 3 Pack is ideal for Perch, Walleye, Bass, Trout, and Pike. The buckshot rattle spoon is made of noisy brass to thump, tick, click and clatter. With a highly reflective “holographic” Baitfish-Image® body, you can trust the Northland Buck Shot Rattle Spoon 3 Pack to lure fish from a wide radius.

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  • Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and trolling around lily pads, reeds, weeds, brush, timber and docks. Fish plain or tip with a plastic trailer like an IMPULSE® Swim’n Grub. Vary speed according to water temperature, weather conditions and mood of the fish.

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  • • The hottest jig on the Pro Walleye Trail

    • Long-shanked wide-gap hook is custom designed for live bait

    • For best results, cast, drift, drag or jig ‘em along the bottom with short, erratic twitches of your rod tip

    4 Pack

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  • When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

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  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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  • REG $ 4.99  SAVE $ 1.00

    Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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  • Simple jigs anglers swear by for slaying crappie, bluegills and perch. With its long shank hook, its perfect for soft plastics and live bait keeping them securely in place to provide a more balanced horizontal presentation. With its bug eye appearance and variety of colors its sure to attract a slew of panfish through the ice or below a boat! 2 per pack

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  • The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
    without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
    their baits, as fish cue on auditory clues to both help them locate and target prey of all kinds.

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  • • The hottest jig on the Pro Walleye Trail

    • Long-shanked wide-gap hook is custom designed for live bait

    • For best results, cast, drift, drag or jig ‘em along the bottom with short, erratic twitches of your rod tip

    5  Pack

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  • REG $ 3.49  SAVE $ 1.00

    A serial panfish killer productive for crappies, sunfish, perch and trout. Fish solo or add a small minnow, leech, worm, grub or waxworm for added scent, flavor and bulk. Cast, jig, drift or slow-troll. Maximize the Fire-Fly Jig’s slow-sinking, fluttering action with twitches, pauses, lifts and falls. Suspend under small float or casting bubble to control depth.

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  • Deadly on perch, crappies, walleyes, pike, bass and trout. Great for vertical jigging and casting. Fish in a lift-fall manner to create an erratic tumbling, darting action and activate the fish-attracting KickerTail® Fin. The optically brightened UV finish makes the spoon more visible to fish, especially during low-light periods and in stained or deep water. Tip with live bait or plastics.

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  • Proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoon’s erratic tumbling, darting action and activate the clacking, flashing, fish-attracting KickerTail® Fin. When tipping with live bait or soft plastics, be careful not to impede the KickerTail® Fin’s movements.

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  • REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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  • Rip your way to more panfish, perch, pike, walleyes and trout. Use for vertical jigging through the ice and both casting and jigging in open water. Flat head produces a tight-wiggling action when jigged aggressively and on the retrieve, when it pays to experiment with straight and rip-fall cadences.

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  • Hooks are attached via dual split rings for added action and fewer lost fish.

    Glo-Shot® Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to affect lure action and are also great for lighting up a variety of bobbers, hooks and jigs.

    A killer on crappies, perch, walleyes, pike and trout. Cast or vertically jig. S-curve design and light, lead-free construction excels with twitches, lifts and falls. Glo-Shot® Sticks boost fish attraction in low-visibility situations. Change Glo-Shot® Stick colors to match conditions. Tip with live bait or IMPULSE® soft plastics. 

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  • Fish below a tip-up or large float for trophy northern pike, walleyes, lake trout and muskies. Yoke-style design is ideal for live or dead bait. When rigging, position trebles so bait hangs horizontally. Set hook immediately when a fish takes the bait.

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Showing 1–24 of 29 results

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