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fishing lure

Showing 1–60 of 102 results


  • Matzuo

    Product Type: Fishing Equipment Package Dimensions: 12.7 L X 4.064 W X 1.524 H (Centimeters) Country Of Origin: China Package Weight: 0.05 Pounds

  • Arbogast

    One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

  • Arbogast

    One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

  • Arbogast

    One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash. Can be plunked, popped, twitched, or jerked, and the slower you fish the Hula Popper, the more fish it pulls from cover to the surface.

  • Bay Rat Lures

    The Bay Rat Lures SP-2.5 is a light weight spoon designed to be trolled, whether it be behind a downrigger weight, on lead core or copper, behind a diver, or on a 3-way rig with one of our deep divers.

    The Bay Rat Lures SP-2.5 is a custom quality, hand painted, light weight trolling spoon that features a unique profile and action that sets it apart from other available trolling spoons.

    • WARNING: This product can expose you to chemicals including nickel and lead, which are known to the state of California to cause cancer and birth defects or other reproductive harm. For information go to: www.P65Warnings.ca.gov.
  • Berkley

    Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

  • Berkley

    Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

  • Berkley

    Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.

    Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.

    Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

    Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.

  • Berkley

    Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to get their attention.

    Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

  • Berkley

    Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

  • Berkley

    Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

  • Berkley

    Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

    Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

    Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.

  • Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley

    Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley

    Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete with three sharp Fusion19™ hooks, the Berkley® Drift Walker will stick even the slightest top water strikes.

    Justin Lucas Pro Tip: Best suited for calm conditions when fish are targeting smaller bait and looking for a more finesse presentation.

  • Berkley

    Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

  • Berkley

    Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

  • Berkley

    Experience explosive topwater action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.

    Justin Lucas Pro Tip: Ideal for presenting a different action and profile to highly pressured fish. Twitch your rod tip on a semi-slack line to walk the dog.

  • Berkley

    Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.

    Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

  • Berkley

    Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.

    Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

  • Berkley

    Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. It’s clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.

    Justin Lucas Pro Tip: Ideal for use around shallow areas with bass feeding on bluegill. Twitch and pause for a commotion they can’t resist.

  • Berkley

    Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. Its clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.

    Justin Lucas Pro Tip: For shallow clear water and calm conditions. Twitch your rod tip, and pause for a commotion they can’t resist.

  • Berkley

    A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

  • Berkley

    A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

  • Berkley

    A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

  • Berkley

    A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

    Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.

  • Berkley

    An extremely versatile lure, the Berkley® Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. Its bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it – this silent lure excels in slightly calmer situations.

    Scott Suggs Pro Tip: Best suited for calmer conditions. Works well in deep or shallow water. Simply cast and retrieve for an attractive wobbling action.

  • Berkley

    Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off the surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull’s sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of the surrounding fish.

    Scott Suggs Pro Tip: Ideal for use over shallow grass beds and wood. Steady reel or use a stop-and-go retrieve to trigger strikes.

  • Berkley

    Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill and well-balanced design not only allows it to deflect off the surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull’s sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of the surrounding fish.

    Scott Suggs Pro Tip: Ideal for use over shallow grass beds and wood. Steady reel or use a stop-and-go retrieve to trigger strikes.

  • Blue Fox

    Laser holographic blade and body finish creates “flash” with this torpedo designed to go deep. 30 degree deep depth blade runs 5 feet. The 30 degree blade rotates easily but doesn’t give as much lift as other blade types, so your bait stays down in front of the fish. On the fall, the blade flutters down quickly. The flashabou fibers in the dressed tail give added attraction.

  • Blue Fox

    Tight minnow action with inline spinner flash. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination.

  • Booyah

    Those with weak hearts should avoid throwing the Booyah® Boss Pop™. This versatile, hard-cutting surface bait chugs, pops, darts, and spits like crazy, bringing sudden, vicious strikes at any time. Tight engineering, premium hardware, and the added commotion of a feathered rear treble hook make the Booyah Boss Pop a deadly option when bass are looking to ambush prey on the surface.

  • Booyah

    The joke’s on that grizzled old largemouth this time! He may think he’s seen it all, but the Booyah® Prank™ Lipped Popper is about to blow his mind. The Prank is a deadly popper and a crazy crankbait, all in one. It’s got a cupped face for spitting, popping, chugging on the surface, and a shallow rounded lip for diving and running subsurface. How can a concave surface lure run like a crank, 2′ down? The secret is its slimmed-down shaved back, which allows the Prank to swim seductively – but as you’ll see, its swimming style is definitely unique! And the feather dressing on the trailing treble simply accentuates the wild action, whether you’re fishing topwater or crankin’. The Booyah Prank may just be that “something different” you need to score big in heavily fished waters!

  • DreamWeaver

    REG: $6.99             SAVE: $3.00

  • Eurotackle

    Reg. $6.99            Save $1.00

    The 1/2″ Eurotackle Tungsten Flipping Jig should have been named “Skipping Jig” thanks to its incredible ability to be perfectly skipped. Built in a flat shape to skip and slide through heavy cover and timber to entice bass tucked underneath, the unique properties of tungsten also gives anglers the ability to fish a jig with the same weight as its lead counterparts in a smaller and more compact offering. This makes it easier to work through thick grass and dense structure. Additionally, tungsten also possesses a higher level of sensitivity than lead and allows anglers to more accurately decipher between strikes and structure. Constructed with a premium needlepoint hook extremely rust resistant, specially sealed paint coating, and a high-end weedguard, the Eurotackle Tungsten Flipping Jig is just what you need to help you put more fish in the boat.

    Available Color/Type:  Baitfish, Bama Craw, Black, Black/Blue, Crawdad, Green Pumpkin
    Size:  1/2″
    Qty : 1/pack
    Hook size : 4/0

  • Eurotackle

    Reg. $5.99            Save $1.00

    The 3/8″ Eurotackle Tungsten Flipping Jig should have been named “Skipping Jig” thanks to its incredible ability to be perfectly skipped. Built in a flat shape to skip and slide through heavy cover and timber to entice bass tucked underneath, the unique properties of tungsten also gives anglers the ability to fish a jig with the same weight as its lead counterparts in a smaller and more compact offering. This makes it easier to work through thick grass and dense structure. Additionally, tungsten also possesses a higher level of sensitivity than lead and allows anglers to more accurately decipher between strikes and structure. Constructed with a premium needlepoint hook extremely rust resistant, specially sealed paint coating, and a high-end weedguard, the Eurotackle Tungsten Flipping Jig is just what you need to help you put more fish in the boat.

    Available Color/Type:  Baitfish, Bama Craw, Black, Black/Blue, Crawdad, Green Pumpkin
    Size:  3/8″
    Qty : 1/pack
    Hook size : 4/0

  • Gary Yamamoto

    Regular Price $7.99                 Save $1.50

    The beauty of the Senko is in its simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad.

  • Heddon

    At just 3-inches in length, the Puppy is a killer when bass, stripers and other fish are feeding on smaller baitfish. It’s also one of the best stream and river smallmouth bass lures you can buy. Species: Bass, Stripers, White Bass, Pike, Musky, Redfish, Speckled Trout

  • With an arrow shaped head, the Jensen Flash Fly turns the bite on with its Everglo™ skirting, tinsel attractant fibers and 3D eyes that anglers and salmon alike can’t resist. The Jensen Flash Fly is a highly versatile lure that performs best at 1-4 mph, when affixed behind Luhr-Jensen Dipsy Divers®, Jensen Dodgers™ and Abe & Al™ Flashers. Complementing the lure are two red premium VMC® hooks that make the pro-rigged Jensen Flash Fly irresistible.

  • It only took a short period of time for the Coyote Spoon to rise to the top of ocean salmon fisheries off of Oregon, Washington and Western Canada. The spoons thin material creates a very active swimming action that salmon can’t resist. Sized from 3 to 4-1/2 inches in length, sizes should be chosen to match the baitfish on which salmon are feeding. Smaller sizes when candlefish and anchovies are most prevalent, larger in late season when herring become the food of choice. The Coyote Spoon performs exceptionally well behind dodgers and flashers alike.

  • Even in its smallest sizes the Dave Davis® Lake Troll produces magnum caliber flash and attraction. In the largest sizes, it’s a beacon fish can see from incredible distances. Combining both willow leaf and bear valley blades, blade speed and angle are mixed, putting out an incredible amount of vibration. On large bodies of water, consider mounting a Dave Davis troll directly to a downrigger ball and cluster lures in close proximity. See Tech Report #5: Lake Trolling Trout Techniques.

  • UV Bright finish reflects more light and makes these proven Luhr-Jensen® Kwikfish® Xtreme Action Trolling Lures more brilliant in any visible light thanks to fluorescent paints, reflective surfaces and optical brighteners. Wide, slow trolling action is designed to drive salmon, steelhead and other predatory fish crazy. VMC® round-bend treble hooks. Per each.

  • Moonshine Lures

    The Moonshine Casting Spoon delivers incredible flash and vibration, plus it boasts glow technology that remains bright for extended periods. Simply expose to natural sunlight to allow UV radiation to recharge or freshen the glow. The Moonshine Casting Spoon is weighted for long casts, and delivers proven fish-attracting action. Made in USA.

    These lures do come with a treble hook already on them!

     

  • Moonshine Lures

    super visibility plus an exciting wobble make the Moonshine Original Spoon a deadly choice for salmon and other game fish. Its superior glow finish produces long-lasting flash at all light levels following exposure to natural or UV light – this is one of the brightest glow lures on the market! Highly UV-reflective, durable finish; quality Eagle Claw® treble hook. Made in USA.

    These lures come with a treble hook on them already!

  • Moonshine Lures

    The Moonshine Lures Half Moon Spoon is hand-painted with UV reflective coloring and designed to attract salmon, trout, steelhead, and many other species. This spoon has a silver back that delivers eye-catching flashes that fish won’t be able to resist. The Half Moon Spoon is produced from a family-owned and operated business that offers a high-quality product that won’t disappoint.

    The Moonshine Half Moon Spoon is made in the U.S.A.

    Please note: Images show the lure under regular light and under UV light. Glow colors glow in the dark. UV lures “glow” under UV light, but may not glow in the dark.

    These lures come with a treble hook on them already!

  • Moonshine Lures

    The Moonshine RV Casting Spoon is a high-quality spoon painted with Moonshine’s Super-Glow colors and reflective tapes. Solid heavy construction with VMC hooks offer the wobble and action of a classic casting spoon. The RV series’ bright glow and reflective shimmer are perfect for both day and twilight fishing!

    Moonshine RV Casting Spoons are made in the U.S.A.

    Please note: Images show the lure under regular light and under UV light. Glow colors glow in the dark. UV lures “glow” under UV light, but may not glow in the dark.

    These lures come with a treble hook on them already!

  • Moonshine Lures

    With its unique color-changing technology, the Moonshine RV Spoon almost forces salmon, steelhead, and trout to attack. Its custom translucent holographic tape creates an iridescent effect, like natural scales, as the spoon moves through the water, and its extreme UV reflectivity accentuates its visibility in all light conditions. For low-light anglers, the Moonshine RV’s glow patterns are widely regarded as the brightest available. Lifelike wobbling action; flashy silver backside. Made in USA.

    These lures come with a treble hook on them already!

  • Moonshine Lures

    With its unique color-changing technology, the Moonshine RV Spoon almost forces salmon, steelhead, and trout to attack. Its custom translucent holographic tape creates an iridescent effect, like natural scales, as the spoon moves through the water, and its extreme UV reflectivity accentuates its visibility in all light conditions. For low-light anglers, the Moonshine RV’s glow patterns are widely regarded as the brightest available. Lifelike wobbling action; flashy silver backside. Made in USA.

    These lures come with a treble hook on them already!

  • Moonshine Lures

    super visibility plus an exciting wobble make the Moonshine Original Spoon a deadly choice for salmon and other game fish. Its superior glow finish produces long-lasting flash at all light levels following exposure to natural or UV light – this is one of the brightest glow lures on the market! Highly UV-reflective, durable finish; quality Eagle Claw® treble hook. Made in USA.

    These lures come with a treble hook on them already!

  • Northland

    Unique frantic bait action is deadly on walleyes. Rig with a half crawler or IMPULSE® Jig Crawler and troll at high speeds to quickly find and catch open-water walleyes. Also an excellent option for trolling over and through grass, or behind a Slick Stick® or Rock-Runner® Bottom Bouncer over moss, rocks and woody cover.

  • Northland

    Built for speed trolling big, suspended walleyes­ on the Great Lakes and beyond. Rig with a live nightcrawler or IMPULSE® nightcrawler and pull behind planer boards with dipsy divers, downriggers or snap weights. When trolled at crankbait speeds, twin willow blades flash, spin and violently shake the bait, imitating a school of open-water baitfish.

  • Northland

    .

    Proven deadly for trolling up walleyes. Rig with a live nightcrawler for traditional trolling or “snake-rig” a soft-plastic in a slightly curved manner so the bait zigzags through the water at faster trolling speeds. Optically brightened UV blade enhances visibility, even in dirty water and low-light conditions. Use Speed Clevis for fast blade changes to quickly dial in the most productive color patterns.

  • Northland

    A top option for walleyes. Cork float keeps spinner and bait from falling to bottom at slow speeds. Ideal over short grass or snaggy bottoms. Rig with a live nightcrawler for traditional trolling or “snake-rig” a soft-plastic for a zigzag action at faster trolling speeds. Optically brightened UV blade enhances visibility, even in dirty water and low-light conditions. Use Speed Clevis for fast blade changes.

     

  • Northland

    A deadly trolling option for walleyes and jumbo perch. Long-shank 1/0 “meat hook” offers unparalleled efficiency with a half nightcrawler, double-hooked minnow or threaded leech. Also an excellent choice for speed-rigging with IMPULSE soft plastics. Optically brightened UV blade enhances visibility, even in dirty water and low-light conditions.

     

  • Rebel

    The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish – especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. The Rebel Wee Crawfish meets the demand for deep-runners and runs between 8-10 ft.

    The ultralight Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small, life-like profile entices and catches all sizes of gamefish – especially bass, trout, and panfish.

  • Rebel

    As with the standard Pop-R, the Magnum size features a dressed rear treble with hyper light-attracting strands of glitter filament for extra flash. This larger version creates more surface disturbance and is available in a variety of exclusive color patterns.

    The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water.

  • Rebel

    Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist.

    Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish provides fish an easy-looking target. Being a bit larger than the Teeny Wee-Crawfish, the Middle Wee-Crawfish is a bit heavier and therefore easier to cast. Like its larger and smaller cousins, the Middle Wee-Crawfish handles well in current and is an excellent bet for stream trout and smallmouth bass. However, it’s also at home and highly effective in a pond or lake for bass and other fish species.


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