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bass lure

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • Everything you need to go pro. Includes five of the best funky fish finishers in the game. Perfect for folks looking to step their game up to the big leagues. A Googan branded sun mask, loaded with swagger, for those long days on the water completes the package. Tie on what the Googans tie on and join the Mondo Mania.

    The Googans make every fishing experience efficient and straightforward. Every product they develop has the everyday angler in mind. Products to get you on the water faster and make you successful.

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