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bass lure

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  • The REED-RUNNER® is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike. Tournament anglers say it’s one of the finest spinnerbaits on the market today to trigger strikes from lethargic, inactive gamefish!

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  • With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. Designed to rip through vegetation and roll through wood without getting snagged. Painted, gold or nickel plated blades, exclusive beveled edge blade design enhances flash and vibration and QuickSkirt changeable premium silicone skirt provide for fast change to match fishing conditions. Premium VMC® hook.

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  • The Googan Squad Clickbait is a hybrid vibrating jig with the flash of a bladed jig. The swimming action of a scrounger, and a unique sound and vibration that fish have never felt. listen for the distinctive Clickbait Clack when the lure’s blade bangs off the leading metal beads and wire. Use a simple straight retrieve and crush shallow water fish all season long. This Googan Squad Clickbait has a unique head blade design that allows you to use a fast retrieval while keeping it down in the strike zone.

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  • The Googan Squad Clickbait is a hybrid vibrating jig with the flash of a bladed jig. The swimming action of a scrounger, and a unique sound and vibration that fish have never felt. listen for the distinctive Clickbait Clack when the lure’s blade bangs off the leading metal beads and wire. Use a simple straight retrieve and crush shallow water fish all season long. This Googan Squad Clickbait has a unique head blade design that allows you to use a fast retrieval while keeping it down in the strike zone.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

    Select options
  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat.  Regardless of where he’s fishing, one tool he frequently relies on is the swim jig, so when it came time for Berkley to design one, we knew who to ask – Bobby Lane.  From the thick mats of the deep south, all the way to sparse weed beds of northern rivers and beyond, the Berkley® Swim Jig’s pointed head design stays on keel while effortlessly coming through a variety of vegetation no matter what your favorite trailer is.

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  • A scaled-down version of the acclaimed SlingBladeZ spinnerbait, the compact 17-7 stainless LiveWire™ frame ensures maximum vibration and durability, which the concave underside of the StabilTrack™ head provides exceptional stability at all retrieve speeds. Built with premium features like a 4/0 VMC® O’Shaughnessy hook, copper wire hand-tied skirts, detailed paint schemes, jeweler quality custom blades, and a wire trailer keeper that will satisfy the needs of the most ardent tournament anglers.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available in a wide array of sizes and colors making it a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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  • The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available in a wide array of sizes and colors making it a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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  • Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist.

    The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks are long-standing features of this low frequency emitting patented two-part body spinner.

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  • Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist.

    The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks are long-standing features of this low frequency emitting patented two-part body spinner.

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  • Everything you need to go pro. Includes five of the best funky fish finishers in the game. Perfect for folks looking to step their game up to the big leagues. A Googan branded sun mask, loaded with swagger, for those long days on the water completes the package. Tie on what the Googans tie on and join the Mondo Mania.

    The Googans make every fishing experience efficient and straightforward. Every product they develop has the everyday angler in mind. Products to get you on the water faster and make you successful.

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