bass lure
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The Northwoods Lures Top Frog is a unique lure designed by our Pro Staff in conjunction with our engineers. Available in 3 sizes and many ultra-realistic colors, the Top Frog is a largemouth bass catching machine. Cast it on or near lily pads, run it over submergent weeds, skip it under a dock, or flip it into the thickest reeds and brush piles or just open water fish with it with a straight or walk-the-dog retrieve.
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Whether you cast and retrieve or slow drift on the bottom, the LIVETARGET® Goby Curly Tail Soft Bait is ideal for smallmouth bass, walleye and northern pike. This bait features a built-in weight and premium hook.
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Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.
Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.
Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.
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Whether you are a weekend warrior or a seasoned pro, this easy-to-use topwater lure is designed to deliver explosive topwater action. Chunk and wind the Berkley® Choppo around cover and in open water for serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.
Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.
Justin Lucas Pro Tip 105 and 120: Cast and retrieve around all types of shallow cover. Can be used in calm to choppy conditions.
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Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.
Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.
Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.
Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.
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REG $ 7.99 SAVE $ 2.00
Designed to the specifications of BassMaster’s Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly ìwanderî with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a ìsilentî approach.
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At just 3-inches in length, the Puppy is a killer when bass, stripers and other fish are feeding on smaller baitfish. It’s also one of the best stream and river smallmouth bass lures you can buy. Species: Bass, Stripers, White Bass, Pike, Musky, Redfish, Speckled Trout
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Experience explosive topwater action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.
Justin Lucas Pro Tip: Ideal for presenting a different action and profile to highly pressured fish. Twitch your rod tip on a semi-slack line to walk the dog.
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Product Type: Fishing Equipment Package Dimensions: 12.7 L X 4.064 W X 1.524 H (Centimeters) Country Of Origin: China Package Weight: 0.05 Pounds
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Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. Its clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
Justin Lucas Pro Tip: For shallow clear water and calm conditions. Twitch your rod tip, and pause for a commotion they can’t resist.
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An extremely versatile lure, the Berkley® Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. Its bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it – this silent lure excels in slightly calmer situations.
Scott Suggs Pro Tip: Best suited for calmer conditions. Works well in deep or shallow water. Simply cast and retrieve for an attractive wobbling action.
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Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.
David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.
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Designed with the help of Bassmaster Elite Series veteran pro, Greg Hackney, the Strike King Hack Attack Heavy Cover Spinnerbait is one of the finest, feature packed spinnerbaits ever from Strike King. It comes equipped with a Gamakatsu extra-strong Siwash hook that won’t open up – even with braided line, and its contoured head design helps the lure to deflect off cover, while the long arm wire minimizes hang-ups. It also comes loaded with premium full-size blades that enhance lift, keeping the bait in the strike zone longer, and its Perfect Skirt with Magic Tails generates more action than typical skirts. Available in multiple colors, the Strike King Hack Attack Heavy Cover Spinnerbait is the perfect spinnerbait for the heaviest cover.
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Crafted to deliver exciting topwater action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail-weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.
Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.
Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.
Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for popping and walking action.
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Rebel Middle Wee Crawfish Like all other Rebel Crawfish, the Middle Wee imitates a claw-tucked crawfish and offers a wobbling action that fish cannot resist.
Rebel Middle Wee Crawfish Being slightly smaller than the original Wee-Crawfish, the Middle Wee-Crawfish provides fish an easy-looking target. Being a bit larger than the Teeny Wee-Crawfish, the Middle Wee-Crawfish is a bit heavier and therefore easier to cast. Like its larger and smaller cousins, the Middle Wee-Crawfish handles well in current and is an excellent bet for stream trout and smallmouth bass. However, it’s also at home and highly effective in a pond or lake for bass and other fish species.
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A scaled-down version of the acclaimed SlingBladeZ spinnerbait, the compact 17-7 stainless LiveWire™ frame ensures maximum vibration and durability, which the concave underside of the StabilTrack™ head provides exceptional stability at all retrieve speeds. Built with premium features like a 4/0 VMC® O’Shaughnessy hook, copper wire hand-tied skirts, detailed paint schemes, jeweler quality custom blades, and a wire trailer keeper that will satisfy the needs of the most ardent tournament anglers.
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A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.
Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.
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The Rebel Pop-R topwater popper/chugger is the standard by which all other topwaters are judged, and it’s been that way for three decades.
The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After “The Secret Bait of the Pros” was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that’s almost dead, and every speed in between.
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The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics the fleeing action of a crawfish like a Rebel Craw.
The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish.
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Those with weak hearts should avoid throwing the Booyah® Boss Pop™. This versatile, hard-cutting surface bait chugs, pops, darts, and spits like crazy, bringing sudden, vicious strikes at any time. Tight engineering, premium hardware, and the added commotion of a feathered rear treble hook make the Booyah Boss Pop a deadly option when bass are looking to ambush prey on the surface.
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The Tour Grade Spinnerbait features a Gamakatsu® hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted willow blade models allow for more flash of color. The light wire frame helps produce maximum vibration, paired with a pro-designed, hand-tied skirt.
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The Tour Grade Spinnerbait features a Gamakatsu® hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted willow blade models allow for more flash of color. The light wire frame helps produce maximum vibration, paired with a pro-designed, hand-tied skirt.
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Research shows that a red blood trail triggers a natural feeding response in predatory fish. Premium stainless steel wire with bleed red accent skirt and bleeding bait hook.
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LITTLE BIGFOOT® may be short in stature, but he can bubble with the big boys.
Sometimes, a small frog is just what fish are looking for, especially a little loud frog; but, don’t underestimate this little frog. He totes a big 4/0 Owner® hook and is not afraid to tangle with the biggest fish in the pond.
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A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.
Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth. The SPY is most effective on a long cast with a slow retrieve. Tight action and exaggerated side flash excels in tough conditions.
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Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete with three sharp Fusion19™ hooks, the Berkley® Drift Walker will stick even the slightest top water strikes.
Justin Lucas Pro Tip: Best suited for calm conditions when fish are targeting smaller bait and looking for a more finesse presentation.
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Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk-the-dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.
Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.
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Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. It’s clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
Justin Lucas Pro Tip: Ideal for use around shallow areas with bass feeding on bluegill. Twitch and pause for a commotion they can’t resist.
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Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the Berkley® Cane Walker is sure to get their attention.
Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.
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Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.
David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.
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As with the standard Pop-R, the Magnum size features a dressed rear treble with hyper light-attracting strands of glitter filament for extra flash. This larger version creates more surface disturbance and is available in a variety of exclusive color patterns.
The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that’s won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water.
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The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow-running crawfish bait and enjoy the true-running stability that catches fish.
The ultra-light Rebel Teeny Wee-Crawfish is undoubtedly one of the most popular fishing lures in the world. Its small, lifelike profile entices and catches all sizes of gamefish – especially bass, trout, and panfish.
These do come with a treble hook!
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The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish – especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. The Rebel Wee Crawfish meets the demand for deep-runners and runs between 8-10 ft.
The ultralight Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small, life-like profile entices and catches all sizes of gamefish – especially bass, trout, and panfish.
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Life-like swimming spoon presentation.
Ideal for casting, trolling tr jigging. The stipple spoon tumbles and flutters, sending flashes of light through the water-attracting predator fish from afar.
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Equipped with a premium, super sharp Gamakatsu hook, the Strike King Tour Grade Night Spinnerbait with a Single Colorado blade is designed to attract fish in low light or off-color water conditions. Its short arm Vibra-Max stainless steel wire coupled with an oversized Colorado main blade delivers maximum thump and vibration. Also featuring a beautiful and action-packed Perfect Skirt with Magic Tails and a Spin-Eze ball bearing swivel, the Strike King Tour Grade Night Spinnerbait with a Single Colorado blade is another feature-packed spinnerbait from the leader in spinnerbait design – Strike King.
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Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a smaller, redesigned Perfect Skirt® with natural colors for a realistic look and a smaller profile in the water. Anglers will notice an official KVD insignia on the blade. Kevin has tested this lure extensively and has added it to his collection.
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The Burner Spinnerbait is awesome! Featuring the new Raz-R-Blade High RPM blades that allow the bait to be burned just under the surface and keep the bait down and level to prevent the blades from blowing out. Compact, minnow shaped head design for maximum speed and flash. The Burner comes ready to go with the Perfect Skirt® and sharp Gamakatsu® hook. Tie one on and set your fishing on fire! Available in 3/8 and 1/2oz models
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Premier Vibra-Max wire for maximum blade vibration with a ball bearing swivel and painted Diamond Dust Head with Refelctive eye.
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REG $ 7.99 SAVE $ 2.00
Designed to the specifications of BassMaster’s Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly ìwanderî with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a ìsilentî approach.
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REG $ 7.99 SAVE $ 2.00
Designed to the specifications of BassMaster’s Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly ìwanderî with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a ìsilentî approach.
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The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available in a wide array of sizes and colors making it a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.
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The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all time. It has a unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is available in a wide array of sizes and colors making it a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.
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Use like a conventional buzz bait, but because BIGFOOT® floats, you can stop and spend more time around weeds, brush, and stumps. Or, you can retrieve in short strokes between pauses.
Either way, BIGFOOT® will bubble and splash, driving fish wild!
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The completely weedless design of The Southern Lure Company Scum Frog Popper allows it to gurgle and pop effortlessly over and around weedbeds, lilypads, limbs, and stumps. The Scum Frog Popper is designed to make more noise than the original Scum Frog. Easily fishing in places other lures can’t go, the Scum Frog Popper won’t hang up or pick up moss. Although the Scum Frog Popper is weedless, its super soft body gives plenty of catching power.
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Scumdog®️ is designed to make walking the dog so easy that it becomes second nature and will allow you to spend your time and thoughts finding and catching fish rather than concentrating on the rhythm of your lure.
Showing all 45 results