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Northland

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    Fishing NORTHLAND 2.5″ MIMIC MINNOW TUFF TUBE $3.49
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    Mimic Minnow® Tuff Tube imitates the underwater world’s most delicate and delicious baitfish. But thanks to super-sturdy silicone construction, this fish-catching new softbait won’t fall to pieces when hungry walleyes, pike, bass and trout attack.

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    Fishing NORTHLAND ROCK-RUNNER BOTTOM BOUNCER $3.49 – $5.99
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    Deadly for drifting and trolling live-bait snells, spinner rigs, spoons and floating minnowbaits for walleyes. Glides over rocks, moss, logs, weeds and other cover. Tie direct to 10- to 17-pound test mainline and fish at a 45-degree angle to keep tip of the wire bouncing bottom. Imparts pulsating dash-pause-fluttering motion to bait.

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    Fishing NORTHLAND GLO-SHOT FIRE BELLY SPOON $5.49
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    The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model that provides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8 hours.  In clearer water, Glo-Shot® models attract fish from further distances, drawing more interest and activity beneath you whether targeting predators or panfish.

    The Glo-Shot® Fire-Belly Spoon utilizes a lead free Z-alloy (Zinc) body to cut through the water column, reaching fish faster and without oversizing the offering both. That combination of speed, sans the intimidating sizes so often seen in heavy spoons.

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    Fishing NORTHLAND 9/16 OZ PUPPET MINNOW DARTER JIG $4.99
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    The Northland® Puppet Minnow is one of the most versatile lures on the market for vertical jigging below a boat or ice hole. Its aerodynamic design enables it to fly in a semicircle when jigged, pumped, or dropped in free-fall, capturing the attention of even the most lethargic fish. The lifelike Baitfish-Image® colors, textured body, and 3D red eyes add to its immense fish-attracting power. Deadly on perch, crappie, walleye, trout, and more.

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    Fishing NORTHLAND 5/16 OZ PUPPET MINNOW DARTER JIG $3.99
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    Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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    Fishing NORTHLAND 1.5″ RATTLING RIPPIN’ SHAD $4.99
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    Northland Rippin’ Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin’ Shad offer a tight wiggle action that attracts fish to strike.

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    Fishing NORTHLAND 3 PIECE BAITFISH IMAGE BUCK SHOT RATTLE SPOON
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    The Northland Buck Shot Rattle Spoon 3 Pack is ideal for Perch, Walleye, Bass, Trout, and Pike. The buckshot rattle spoon is made of noisy brass to thump, tick, click and clatter. With a highly reflective “holographic” Baitfish-Image® body, you can trust the Northland Buck Shot Rattle Spoon 3 Pack to lure fish from a wide radius.

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    Fishing *CLOSEOUT* NORTHLAND FIRE-BALL STING’N JIG LONG SHANK 3/8OZ $1.99
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    • The hottest jig on the Pro Walleye Trail

    • Long-shanked wide-gap hook is custom designed for live bait

    • For best results, cast, drift, drag or jig ‘em along the bottom with short, erratic twitches of your rod tip

    4 Pack

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    Fishing NORTHLAND MIMIC MINNOW CRITTER CRAW $2.49 – $2.99
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    When nothing else gets the attention of pressured pike and muskies, tie on the Northland® Bird-Shot™ Bucktail Spinner and hold onto your rod. The Bird-Shot body spins, shakes and rattles to grab the attention of wary fish. Hand-tied bucktail adds eye-catching attraction big fish can’t ignore. 4X strong black-nickel treble hook provides a solid hookset. Triple-wire split rings.

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    Fishing NORTHLAND 1/16 OZ GYPSI JIG $2.49
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    REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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    Fishing NORTHLAND 1/8 OZ UV PUPPET MINNOW DARTER JIG $4.49
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    REG $ 4.99  SAVE $ 1.00

    Catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also triggers bites casting and when hovered or slowly raised and lowered. Fish plain or tip belly treble with a minnow head or IMPULSE® Perch Eye.

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    Fishing *CLOSEOUT* NORTHLAND FIRE-BALL STING’N JIG LONG SHANK 1/8OZ $1.99
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    • The hottest jig on the Pro Walleye Trail

    • Long-shanked wide-gap hook is custom designed for live bait

    • For best results, cast, drift, drag or jig ‘em along the bottom with short, erratic twitches of your rod tip

    5  Pack

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    Fishing NORTHLAND 1/32OZ GYPSI JIG $2.49
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    REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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    Fishing *CLOSEOUT* NORTHLAND BRO BUG JIG – SIZE 10 – BLOODWORM (ONLINE ONLY)/BBH10-09 $1.50
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    Simple jigs anglers swear by for slaying crappie, bluegills and perch. With its long shank hook, its perfect for soft plastics and live bait keeping them securely in place to provide a more balanced horizontal presentation. With its bug eye appearance and variety of colors its sure to attract a slew of panfish through the ice or below a boat! 2 per pack

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    Fishing NORTHLAND 1/4 OZ RATTLIN’ PUPPET MINNOW JIG $4.99
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    The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
    without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
    their baits, as fish cue on auditory clues to both help them locate and target prey of all kinds.

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    Fishing NORTHLAND 1/64 OZ FIRE-FLY FEATHER JIG $2.49
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    REG $ 3.49  SAVE $ 1.00

    A serial panfish killer productive for crappies, sunfish, perch and trout. Fish solo or add a small minnow, leech, worm, grub or waxworm for added scent, flavor and bulk. Cast, jig, drift or slow-troll. Maximize the Fire-Fly Jig’s slow-sinking, fluttering action with twitches, pauses, lifts and falls. Suspend under small float or casting bubble to control depth.

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    Fishing NORTHLAND UV MACHO MINNOW 3 PACK $7.99
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    Deadly on perch, crappies, walleyes, pike, bass and trout. Great for vertical jigging and casting. Fish in a lift-fall manner to create an erratic tumbling, darting action and activate the fish-attracting KickerTail® Fin. The optically brightened UV finish makes the spoon more visible to fish, especially during low-light periods and in stained or deep water. Tip with live bait or plastics.

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    Fishing NORTHLAND 1/4 OZ HOLOGRAPHIC BAITFISH IMAGE MACHO MINNOW 3 PACK MOM4K-3-99 $7.99
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    Proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoon’s erratic tumbling, darting action and activate the clacking, flashing, fish-attracting KickerTail® Fin. When tipping with live bait or soft plastics, be careful not to impede the KickerTail® Fin’s movements.

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    Fishing NORTHLAND ROCK-RUNNER SLIP BOUNCER $2.99 – $5.49
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    Lethal for pulling live bait and spinner rigs for walleyes along bottom over rocks, logs, stumps, moss and weed cover. Sliding design prevents fish from feeling the weight of the sinker and produces a subtler bait motion than fixed-arm bottom bouncers. Simply slip onto line or use Quick-Change® on/off weight snap to add or change weights without retying.

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    Fishing NORTHLAND 1/64 OZ GYPSI JIG $2.49
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    REG $ 3.49  SAVE $ 1.00

    Deadly on perch, crappies, sunfish and trout. Fish plain or tip with a small minnow, leech, worm, segmented grub or waxworm. Cast, vertically jig, drift or slow-troll. To keep jig at or above the level of the fish, and prevent it from falling to bottom or into cover, suspend below a small bobber or casting bubble. Ideal around fish-holding cover such asweeds, brush and timber.

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    Fishing NORTHLAND RATTLING RIPPIN’ SHAD 5/8oz $4.99
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    Rip your way to more panfish, perch, pike, walleyes and trout. Use for vertical jigging through the ice and both casting and jigging in open water. Flat head produces a tight-wiggling action when jigged aggressively and on the retrieve, when it pays to experiment with straight and rip-fall cadences.

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    Fishing NORTHLAND GLO-SHOT SPOON – 1/4 OZ $5.49
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    Hooks are attached via dual split rings for added action and fewer lost fish.

    Glo-Shot® Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to affect lure action and are also great for lighting up a variety of bobbers, hooks and jigs.

    A killer on crappies, perch, walleyes, pike and trout. Cast or vertically jig. S-curve design and light, lead-free construction excels with twitches, lifts and falls. Glo-Shot® Sticks boost fish attraction in low-visibility situations. Change Glo-Shot® Stick colors to match conditions. Tip with live bait or IMPULSE® soft plastics. 

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