Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective “CountDown”® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation.
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The Shadow Rap blends the frantic turns and vertical fade of minnows perfectly to create natural minnow action fish find irresistible. Sharp left and right turns combine with a slow fade on pause to catch attention on every kick, fall, and snap of the bait. Add the textured body, X-Rap style finish, and sharp VMC® hooks and the Rapala® Shadow Rap® Jerk Bait becomes a force to be reckoned with.
When chuggers and topwater spooks aren’t working; try walking the dog just under the surface and see bass go wild! The Rapala X-Rap Subwalk skitters less than two feet below the surface when you employ the walk-the-dog technique, right where baitfish are chased. Work this hard bait slowly, letting it sink and glide on the pause; then, using various retrieval rates, the Subwalk will rattle with a side-to-side action. Its unique lateral tail fin provides stability for quick retrieves. With an internal holographic foil, X-Rap finish, and a feather teaser tail hook, all eyes are on the Subwalk. It’s hard to catch fish on a lure you don’t like, and the Rapala X-Rap Subwalk is sure to become your new favorite hard bait.
The legendary Shad body shape from Rapala with X-Rap Attitude. Integrated longcasting system partners with an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme attitude action. Fish it hard and fast, or slow and easy…either way…hang on.
It’s America’s most trusted, easy-to-use fishing reel, now with a larger gear ratio that lets you retrieve your lure 20% faster. Features all-metal gears, QuickSet™ anti-reverse, Bite Alert™ and a dial-adjustable drag. All at a price that lets everyone in on the action.
The Rapala Shadow Raps are like no other jerkbait you have ever fished before. These baits combine a horizontal struggle with a vertical fade that mimics a wounded minnow perfectly. Shadow Raps kick almost 180 degrees right then left, allowing them to be fished almost in place with very little movement forward. This action keeps the bait in the strike zone for a longer period of time.
Rapala Shadow Raps trigger strikes from fish on the kick, on a slow fading fall, and on the snap back to life. These movements have never existed with any other lures and they work great for all species of gamefish all season long.
The BX™ series from Rapala lets anglers have lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces, they’re the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we have balsa on the inside with a tough, durable copolymer shell for unbeatable toughness. Plus, the outer shell allows life-like finishes unlike anything seen on a balsa-based lure before.