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soft bait

Showing 25–48 of 60 results


  • The Wingding Spin Jig has a ball bearing swivel for maximum rotation/flash. Equipped with a premium VMC power gap hook that has a 5% wider gap than traditional jig hooks. It comes pre-rigged a Wingding solid core body that has external wings for stability and gliding action.

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  • Panfish Assassin Pro Tiny has unbelievable action from such a small bait. Life like movement in the water with a thumping tail that really kicks the water and drives the fish nuts! !

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  • A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer.

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  • The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest finesse fishing, the TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios.

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  • The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin’ flash foil and a tough yet soft outer body. This swimbait has a sculpin body and color pattern with a back VMC® needle point hook.

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  • The VMC® Wingding Jig is ready to fish when you are! Each jig is pre-rigged with the Wingding soft bait (also sold separately). External wings and multiple teaser tentacles pulse and swim with effortless movement by the angler. The exclusive VMC Power Gap hook delivers a wider gap when compared to other competitive micro jigs in equal sizes greatly increasing your hook rate percentage.

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  • Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.

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  • Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75″ TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that’s ideal for both Midwest finesse bass and crappie fishing tactics. It’s buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets.

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  • Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 4″ drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.

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  • The Fighting Frog is our most versatile bait. The most obvious way to fish it is Texas rigged, but it’s also great behind a jig, a Carolina rig, or even rigged vertically on a swim jig or drop shot. Dean Rojas, frog fishing legend and designer of the Fighting Frog, often uses it to follow up when a fish misses his topwater frog. The bait has a hook slot and grooves, allowing it to collapse easily for a better hookup ratio.

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  • The Strike King® Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors!

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  • This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho’s smooth beveled sides reflect light in different directions, creating a flash effect unlike that of any other softbait. Bass respond readily! Precision-molded of supersoft plastic, with a slow sink rate, the versatile Ocho is ideal for jerkbaiting and wacky rigging. All KVD Perfect Plastics lures feature soft, salt-impregnated plastic and an exclusive coffee scent that masks human scents and oils to produce more and longer bites.

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  • The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-in. large-bodied drop-shot lure features a bulky profile and irresistible erratic darting action while a flat bottom keeps the half-shell horizontal. The Strike King KVD Perfect Plastic Drop Shot Half Shell includes a distinctive laminate and Open Pour Technology finish for long lasting, fish hooking performance.

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  • Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.

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  • The Explode Toad is the Googan Squad’s take on a soft plastic topwater buzz frog. Using our patented flange the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to fish around spotty grass with open water to allow the toad to create the perfect action. Reel at a steady pace across the top with the occasional pause or twitch to entice active fish into a reactive topwater bite.

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    • Ultra-fine HD Detail
    • Pyramidal Appendages
    • Donkey Sauce Infused
    • 10x Tougher
    • USA Sourced Material
    • Super Mega Certified
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  • Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar™ Lures feature a special technology that makes them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and are infused with Lunkerhunt’s very own Lunker Attractant™.

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  • The Strike King® Rage Tail™ Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rate of any worm on the market. Incredibly versatile, this worm is ideal for flipping and pitching, Texas and Carolina rigging, and even straight swimming retrieves on a weighted or unweighted hook. No matter how you fish it, you’ll wonder how you ever caught fish without it. Infused with organic coffee scent, which attracts and holds the bite while masking human scent.

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  • The Googan Baits Rattlin’ Ned will help you bring the noise. Each 2.75” Rattlin’ Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a Ned Rig, the added rattle helps add a fish triggering sound that fish really seem to like. Coupling that noise with the unique Googan Rattlin’ Ned colorways and you have a recipe for big bass success. Start finessing your way to quick limits with the Googan Baits Rattlin’ Ned.

    Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin’ Ned do the work for you.

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  • The Googan Baits Krackin’ Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish.

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  • The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin’ flash foil and a tough yet soft outer body. This swimbait has a sculpin body and color pattern with a back VMC® needle point hook.

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  • Regular Price $5.99              Save $2.50

    Add a great vibration that fish just can’t resist.

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  • The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP Bassin and Jon B cut their teeth fishing clear and pressured lakes where finesse tactics are key. These years of experience paired with the ability to travel around the country and fish literally hundreds of lakes has helped the Googan’s put together a truly special finesse worm. The natural action from this subtle bait will help you get a bit even on the toughest day of fishing.

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  • The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.

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