soft bait
Showing 1–60 of 156 results
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REG $ 5.99 SAVE $ 3.00
This rugged 5″ stick bait is not only coated with salt, it also contains 11 grams of bass food. It’s the perfect meal for a hungry bass or walleye. Rig it as a wacky worm, drop shot style, fish it with split shot or dead stick it. It’s always effective.
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REG $ 5.99 SAVE $ 3.00
The Mister Twister Mag 12″ BUZZ Worm is a big bass buffet developed by 2018 FLW Forrest Wood Cup Champion and 2014 FLW Tour rookie of the year Clent Davis and 2-time BASSMASTER Classic Qualifier, 2015 Bass Nation Champion, 2014 ABA National Champion, and 2012 BASSMASTER Weekend Series National Champion Albert Collins.
The Mag 12″ BUZZ Worm’s tail provides maximum action and vibration. It has a natural, free falling action imitating wounded baitfish that entices bass to strike.
The Mag 12″ BUZZ Worm works great for targeting bass on structure such as ledges, reeds and brush piles in deeper water. It is exceptional for flipping, Carolina rigging and Texas rigging on either a 5/0, 6/0 or 7/0 hook.
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REG $ 4.99 SAVE $ 3.00
Sight and vibration are essential for catching bass. Mister Twister®’s 3½” Poc’it® Craw traps air in pockets. Bubbles are released during the retrieve increasing, both action and vibration. With a natural crawfish profile, it all adds up to aggressive strikes and a great day on the water.
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REG $ 5.99 SAVE $ 3.00
4″ BUZZ Bug – The Mister Twister® BUZZ Bug’s a versatile swim craw that provides maximum action and vibration making it an excellent choice for skirted lures, Mister Twister® Keeper™ Hooks or as a trailer.
The BUZZ Bug’s tough, thick body makes it an ideal choice for punching and flipping with extra-wide gap hooks. Its long craws extend beyond skirted jigs to produce a consistent swimming action on a steady retrieve or when fished fast.
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REG $ 4.99 SAVE $ 3.00
The Mister Twister® Flip’n OUT is one great flip’n bait! But it’s also a great pitch’n bait…and a great punch’n bait… and great Carolina rig bait… and great jig trailer… It’s just a great bait in so many ways!
The Flip’n OUT features a soft, but sturdy, compact, ribbed, solid body and paddle appendages which create maximum water displacement to help bass find this easy meal, even in the thickest cover. Plus, the two longer claw-like paddles and Mister Twister® Curly Tail® legs generate a lifelike, fleeing motion that big predators can’t resist. Then, factor in the body’s recessed centerline for perfect hook placement, the detailed, textured surfaces and 16 fish-catching colors and it becomes obvious that this is one great flip’n bait.
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REG $ 5.99 SAVE $ 3.00
This 10″ ribbon tail worm with its extra-wide tail produces an enticing swimming motion that results in a bite-provoking action with the slightest twitch of the rod. Works at any level of the water column. Fish it on a Texas or Carolina rig or use it weightless. It can also be rigged on a Mister Twister® Keeper™ Weighted Worm Hook. Simply put, Mister Twister®’s HANG 10!™ is the perfect slow presentation lure.
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REG $ 8.99 SAVE $ 5.66
The Snag Proof Deadly Worm has an air-filled tail and weighted head that make it wiggle like a swimming eel. No other worm has its writhing action. Soft hollow body protects double hook against snags.
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REG $ 6.99 SAVE $ 3.66
Snag Proof Super Curly is the secret lure of fishermen everywhere. The slightest retrieve makes the lure come alive. Writhing, squirming “live” action makes fish strike instinctively.
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REG $ 11.99 SAVE $ 9.50
By replicating an injured Minnow, Shiner or Herring, in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility. This soft plastic bait comes unrigged; anglers can customize it themselves to align with their preferred technique(s): twitch, drop shot, Wacky Rig, Jika and Neko, all offer tantalizing actions. The patent pending Injected Core Technology (ICT) creates a dynamic bait with better versatility, excellent durability, and an intense metallic flash.
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REG $ 11.99 SAVE $ 9.50
By replicating an injured Minnow, Shiner or Herring, in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility. This soft plastic bait comes unrigged; anglers can customize it themselves to align with their preferred technique(s): twitch, drop shot, Wacky Rig, Jika and Neko, all offer tantalizing actions. The patent pending Injected Core Technology (ICT) creates a dynamic bait with better versatility, excellent durability, and an intense metallic flash.
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REG $ 11.99 SAVE $ 9.50
By replicating an injured Minnow, Shiner or Herring, in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility. This soft plastic bait comes unrigged; anglers can customize it themselves to align with their preferred technique(s): twitch, drop shot, Wacky Rig, Jika and Neko, all offer tantalizing actions. The patent pending Injected Core Technology (ICT) creates a dynamic bait with better versatility, excellent durability, and an intense metallic flash.
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REG $ 11.99 SAVE $ 9.50
Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved outer profile makes it ideal for skipping under docks and overhang cover. With endless rigging possibilities, it can be customized for a variety of fishing techniques. Use it in freshwater for Bass, Walleye and Pike and in saltwater for Snook, Redfish and Sea Trout.
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REG $ 4.99 SAVE $ 3.00
The Mister Twister Poc it ShakeR is made to create plenty of action, even for a finesse style bait. These are soft yet durable and proven to catch big bass and other large game fish. Mister Twister’s Poc’it Shake’R traps air in pockets bubbles are released during the retrieve increasing, both action and vibration.
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REG $ 4.99 SAVE $ 4.50
The Apex Tackle worm has a soft paddle tail that thumps with the slightest movement.
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REG $ 4.99 SAVE $ 4.50
From farm ponds to big lakes, Ribbon Tail Worm entice the heavy-hitters to take a whack. Our ribbon tail worms feature long, sinuous tails that seductively wiggle and squirm as it displaces water.
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REG $ 11.99 SAVE $ 7.00
Whether you cast and retrieve or slow drift on the bottom, the LIVETARGET® Goby Curly Tail Soft Bait is ideal for smallmouth bass, walleye and northern pike. This bait features a built-in weight and premium hook.
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REG $ 11.99 SAVE $ 7.00
Whether you cast and retrieve or slow drift on the bottom, the LIVETARGET® Goby Curly Tail Soft Bait is ideal for smallmouth bass, walleye and northern pike. This bait features a built-in weight and premium hook.
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Regular Price $34.95 Save $32.00
The Apex® 3″ Curly Tail Grub has an incredibly enticing action that drives fish crazy. In this grab bag you get 6 packs of 12 curly grubs assorted colors
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REG $ 6.99 SAVE $ 1.50
Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.
To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.
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REG $ 6.99 SAVE $ 1.50
Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.
To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our great color options make the Pro Swimmer a must-have lure.
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The Fighting Frog is our most versatile bait. The most obvious way to fish it is Texas rigged, but it’s also great behind a jig, a Carolina rig, or even rigged vertically on a swim jig or drop shot. Dean Rojas, frog fishing legend and designer of the Fighting Frog, often uses it to follow up when a fish misses his topwater frog. The bait has a hook slot and grooves, allowing it to collapse easily for a better hookup ratio.
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The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.
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The Suicide Shad has become a proven fish catcher. The tail design allows it to swim true no matter your retrieve speed. Our hand painted color schemes include a forked tail for added realism, and the solid head makes each bait last longer. The split belly design allows you to use any rig, whether that’s a weighted hook, a swim jig, or our Swimbait Head.
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REG $ 6.99 SAVE $ 1.00
Combining two deadly baits into one, the Big Bite Baits Tour Toad Buzzbait joins the irresistible action of the Tour Toad with the fish attracting power of a buzzbait. Made with a fast rising head design and an oversized blade, the Big Bite Baits Tour Toad Buzzbait gets to the surface quickly and produces a very loud sputtering action that calls fish from far and wide. The Big Bite Baits Tour Toad Buzzbait also comes with a pre-rigged Tour Toad that provides a more aggressive splashing action than a traditional silicone skirted buzzbait.
Fitted with quality hardware, the Big Bite Baits Suicide Shad Buzzbait is equipped with a razor-sharp hook to ensure a high hook-up ratio, as well as, a double wire keeper to hold your soft plastic trailers firmly in place. Available in a range of colors with a matching Tour Toad, the Big Bite Baits Tour Toad Buzzbait is the ultimate topwater combination.
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REG $ 8.99 SAVE $ 1.00
The Evergreen Gizmo is a floating rubber jig that was designed to imitate a Cicada, a major food source for bass in certain parts of the United States. The Gizmo’s bug-like profile is made from elastomer which is a very strong and buoyant material which makes this lure very durable and reactive to the even the slightest twitches of your rod.
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Regular Price $7.99 Save $1.50
The beauty of the Senko is in its simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad.
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The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.
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The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.
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Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The 4″ drop shot worm has a bait-fish profile. Whether you’re fishing offshore or faced with pressured fish, this little bass snack should be able to produce a bite.
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Designed by the GOOGAN SQUAD, that’s right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action and scrumptious scent the Googan Baits Lunker Log puts off. Rig this bait weightless ‘wacky style’ in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure.
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Designed by the GOOGAN SQUAD, that’s right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stickbait. Pond, river, creek, and lake bass will all fall victim to the strike causing action and scrumptious scent the Googan Baits Lunker Log puts off. Rig this bait weightless ‘wacky style’ in skinny water, Texas style around grass or cover, and thread it on the back of a shaky head to pick apart off shore structure.
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Big worms catch big fish. The 10” Mondo Worm was created by legendary angler and Texan Lake Fork Guy and was specifically designed for catching big ol’ bass. Rig it up Texas style with a 5/0 hook and start targeting your favorite big fish spots.
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The smaller vision of the original mondo worm, with the same mondo catching ability. Design by LFG the mondo sniffer himself. Perfect for being drag on the back of a Texas rig or a Carolina rig.
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The Googan Baits Rattlin’ Ned will help you bring the noise. Each 2.75” Rattlin’ Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a Ned Rig, the added rattle helps add a fish triggering sound that fish really seem to like. Coupling that noise with the unique Googan Rattlin’ Ned colorways and you have a recipe for big bass success. Start finessing your way to quick limits with the Googan Baits Rattlin’ Ned.
Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin’ Ned do the work for you.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.
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The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP Bassin and Jon B cut their teeth fishing clear and pressured lakes where finesse tactics are key. These years of experience paired with the ability to travel around the country and fish literally hundreds of lakes has helped the Googan’s put together a truly special finesse worm. The natural action from this subtle bait will help you get a bit even on the toughest day of fishing.
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The Explode Toad is the Googan Squad’s take on a soft plastic topwater buzz frog. Using our patented flange the Explode Toad is able to create explosive topwater action while maintaining a slow retrieval speed across the top of the water. It is best to fish around spotty grass with open water to allow the toad to create the perfect action. Reel at a steady pace across the top with the occasional pause or twitch to entice active fish into a reactive topwater bite.
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Designed by the Googan Squad, the Googan Baits Trench Hawg is a long bait is packed with features from head to tail! It’s unique shape and flange create a tons of water displacement which is sure to entice bites. Pull out the Trench Hawg and combat the biggest fish in the lake, they don’t stand a chance. This beast is great on a Texas rig, but really excels dragged on the bottom as a monster-hunting Carolina rig bait!
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The Bass Stopper Lures Rigged Worm is a ready-to-fish, anise-scented worm with a hand-tied inside mono leader. The snelled hooks are evenly spaced and do not inhibit the worm’s supple, undulating action; if a fish hits, the odds are high that he’ll be solidly hooked! Great for bass and walleye.
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The Stopper Lures Bass Stopper Weedless Magnum is a larger, fatter version of the legendary Rigged Worm with the hand-tied inside leader. Anise-scented for maximum attraction, it comes with a size 6 hook directly in the tail and two size 4 hooks evenly spaced over the length of the worm. Bass can’t resist it, and solid hookups are a given! Rigged with premium 14-lb. mono.
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The Stopper Lures 2-Hook Weedless Bass Stopper Worm is ready to fish, with a natural worm appearance and hooks evenly spaced along the body. Weedguards keep debris off lure but won’t inhibit solid hook-setting. This worm bait has an anise scent to attract fish. The Stopper Lures 2-Hook Weedless Bass Stopper Worm is a proven classic for taking both numbers and size!
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The Bass Stopper Lures Rigged Worm is a ready-to-fish, anise-scented worm with a hand-tied inside mono leader. The snelled hooks are evenly spaced and do not inhibit the worm’s supple, undulating action; if a fish hits, the odds are high that he’ll be solidly hooked! Great for bass and walleye.
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The Stopper Lures Bass Stopper Weedless Magnum is a larger, fatter version of the legendary Rigged Worm with the hand-tied inside leader. Anise-scented for maximum attraction, it comes with a size 6 hook directly in the tail and two size 4 hooks evenly spaced over the length of the worm. Bass can’t resist it, and solid hookups are a given! Rigged with premium 14-lb. mono.
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Get down to the business of hooking bass, crappie, trout and bluegill with the propeller-enhanced effectiveness of the Stopper Lures Rigged Rival Spins Worm. Each worm comes hand-tied with a #10 hook in the tail and a #8 hook in the front for tie-on-and-cast efficiency. Embedded anise scent intensifies the attraction.
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Break up your long string of cast and cranks without a bite using the Stopper Lures Rigged Rival Sidewinder Worm. The added attraction of a propeller blade to the 2.5″ scented worm gives bass, crappie, bluegill, and trout the extra motivation to commit. Rigged Rival Sidewinder Worm has a #10 hook in the tail and a #8 hook in the front.
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Get down to the business of hooking bass, crappie, trout and bluegill with the everyday effectiveness of the Stopper Lures Original Rigged Rival Worm. Each 2.5″-long worm comes hand-tied with a #10 hook in the tail and a #8 hook in the front for tie-on-and-cast efficiency. Embedded anise scent intensifies the attraction.
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The Bass Stopper Lures Rigged Worm is a ready-to-fish, anise-scented worm with a hand-tied inside mono leader. The snelled hooks are evenly spaced and do not inhibit the worm’s supple, undulating action; if a fish hits, the odds are high that he’ll be solidly hooked! Great for bass and walleye.
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REG $ 2.99 SAVE $ 1.00
The 1.75″ Kalin’s Crappie Scrub comes in your favorite Triple Threat color and you will love the tantalizing action from the double paddle tail Crappie Scrub. Rig it on your favorite panfish jig and the Crappie Scrub will do all the work for you.
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REG $ 2.99 SAVE $ 1.00
2″ Grubs to cover almost any application from small mouth bass to bream. These grubs are great for crappie, walleye, and small inshore saltwater game fish.
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One of the most versatile finesse baits on the planet, whether you are rigging Carolina, Texas or the deadliest wacky style, you’ll catch more fish with the famous Kalin’s colors and special blend of salt and scent ingredients cooked into every bait.
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The most versatile Sizmic bait is the Sizmic Toad. The Sizmic Toad (4.25″) can be fished by themselves as topwater baits or jerk baits. Sizmic Toads also make great jig, spinnerbait and buzzbait trailers. Fish can’t resist the action and vibration noise created by the Sizmic Toad’s patented shad legs. The recessed hook cavity prevents hang-ups in heavy cover. The Toads are available in many fish-catching colors. They are packed six baits per bag.
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REG $ 2.99 SAVE $ 1.50
5 1/2″ Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks Are Precisely Placed Into The Worm To Give Full Hooking and Holding Power! With Easy Releasing Weed Guards “Bass Don’t Stand A Chance”. Hand Tied-Hand Sewn 17 lb. Test Inside Leader. Made With Built-in Fish Catching Scent “Anise Scented Plus”.™ -
REG $ 2.99 SAVE $ 1.50
5 1/2″ Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks Are Precisely Placed Into The Worm To Give Full Hooking and Holding Power! With Easy Releasing Weed Guards “Bass Don’t Stand A Chance”. Hand Tied-Hand Sewn 17 lb. Test Inside Leader. Made With Built-in Fish Catching Scent “Anise Scented Plus”.™ -
REG $ 2.99 SAVE $ 1.50
Bass can’t resist the winning combination of Color and Action of this 5 1/2″ worm. No peeling or fading. Each dot and strip is molded directly into the worm. Three No. 6 mustad hooks. Hand tied-hand sewn 17lb test inside leader gives full hooking and holding power! Made in eight deadly color combinations. With built-in fish catching scent “Anise Plus”™. -
REG $ 2.99 SAVE $ 1.50
5 1/2″ Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks Are Precisely Placed Into The Worm To Give Full Hooking and Holding Power! With Easy Releasing Weed Guards “Bass Don’t Stand A Chance”. Hand Tied-Hand Sewn 17 lb. Test Inside Leader. Made With Built-in Fish Catching Scent “Anise Scented Plus”.™
Showing 1–60 of 156 results