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rapala

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  • The Rippin’ Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin’ Rap® is perfect for pulling over or through grass, bouncing off timber and rippin’ through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.

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  • Rapala Husky Jerks are one of the most affordable and popular suspending jerk baits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

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  • Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.

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  • Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and scent, that are added precisely where needed for the perfect presentation. Available in a huge selection of colors that were carefully selected by Jacob Wheeler to be used on professional-level tournament circuits, the Rapala Crush City Freeloader simply gets bit and provides near-limitless rigging options.

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    • Minnow profile
    • Balanced design
    • Single reversed hooks
    • Center treble and eyelet
    • Swimming action tail fin
    • Sizes w5
    • Custom Painted by Yeck Lure Company
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  • The Original Floating Rapala can be fished using a steady retrieve, stop-and-go retrieve or as a twitch bait. No matter how you fish this classic bait, it is guaranteed to bring ’em running. This lure repeatedly has proven itself in a variety of conditions over the years

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  • When the bite suddenly slows, that’s the time go vertical with the Rapala® Jigging Rap®. And with these incredible Custom Colors from the the talented designers at Yeck, you can pull bites nobody else can! Designed with a central balance point plus a tail lip, the zinc-weighted Jigging Rap swims in tantalizing half-circles after every lift, and it’s usually more than those deep game fish can stand. Bass, walleye, trout, panfish, and pike can’t resist the Jigging Rap’s enticing action! A legendary ice fishing lure – and for the angler looking for an edge in open water, the Jigging Rap has emerged as an awesome lure for horizontal snap jigging out on the flats. Try it!

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  • Features:

    • The all new Rapala Crush City Mayor Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a unique and effective fishing experience!
    • Utilizing Smart Injection Molding Tech, the bait combines unique combinations of salt and scent ensuring a tantalizing presentation and increased effectiveness with each cast.
    • This swimbait features a flat-sided body and boot tail which combine to produce a subtle kicking action that entices your next catch and that they find irresistible!
    • The Mayor Swimbait is molded with top and bottom hook slot channels, facilitating easy and precise weedless rigging allowing you to swim this bait through even the densest of cover.
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  • Features:

    • The all new Rapala Crush City Mayor Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a unique and effective fishing experience!
    • Utilizing Smart Injection Molding Tech, the bait combines unique combinations of salt and scent ensuring a tantalizing presentation and increased effectiveness with each cast.
    • This swimbait features a flat-sided body and boot tail which combine to produce a subtle kicking action that entices your next catch and that they find irresistible!
    • The Mayor Swimbait is molded with top and bottom hook slot channels, facilitating easy and precise weedless rigging allowing you to swim this bait through even the densest of cover.
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  • Introducing the Rapala Crush City 3 Inch Cleanup Craw, a cutting-edge bait developed in collaboration with Major League Fishing pro, Jacob Wheeler, to elevate your fishing experience!

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  • Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injured baitfish. Hard-Cutting, semi-erratic action makes the Mavrik™ a versatile jerkbait for any condition. Fish it slow with short twitches to walk the bait side-to-side or give it a quick snap to get the bat to turn nearly 180 degrees. Armed with premium VMC® RedLine Series™ treble hooks to make this a complete fish-catching jerkbait.

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  • Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vertical jigging. Designed with the same Jigging Rap® swimming action that is a proven fish catcher, the Jigging Rap® Magnum® is built with a durable one-piece body and fin design to allow it to take a beating and keep on catching. For the business end, a built-in swivel on the belly holds a bigger treble hook which is complimented by a large tail hook to keep fish hooked.
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  • The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

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  • Rapala Jigging Raps swim in tantalizing circles right in the middle of suspended game fish. These lures are very popular for ice fishing. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. Fish hold at certain depths and Rapala Jigging Raps allow you to reach them consistently, taunting them into a strike.

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  • Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes and belly-flashing action are ideal for targeting large wary fish, whether they are suspended or close to the bottom.

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  • The Rippin’ Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin’ Rap® is perfect for pulling over or through grass, bouncing off timber and rippin’ through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.

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