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Showing 25–48 of 99 results


  • Cousin to the Magic Man, El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.

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  • Bass and salmon love ’em, and walleye can’t resist ’em. The STORM® Hot ‘N Tot® Madflash offers the same old fish-producing, erratic, side-to-side swagger as the Original Hot ‘N Tot. Sporting stunning classic or UV Bright finishes and external scale patterns for maximum flash, these classic wide-wobbling gamefish magnets are perfect for trolling anywhere big fish swim in open water. Outfitted with a traditional metal lip and premium VMC® black nickel treble hooks.

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  • Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

    David Fritts Pro Tip: Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

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  • A Great Lakes classic that catches most any predator fish – especially walleye. The Erie Dearie® Elite Spinner is perfect for trolling, casting, or drifting with its stop-and-go undulating action. One of the best baits ever devised for catching suspended fish; simply count it down to the fish’s level, and retrieve. Updated with a holographic fish-scale finish for more attention-getting flash. Lifelike 3D eyes.

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  • When walleye aren’t cooperating, slow down and put a Quick Change® Walleye Wings Harness Rig in their face. This ready-to-fish crawler harness features a bendable winged Mylar® blade that can be tuned to spin effortlessly, at even the slowest possible trolling speed – ultimate stealth for the toughest days. Pre-tied on 60″ of 14-lb. mono with 2 premium red hooks.

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  • Walleye playing hard to get? Replace your spinner harness blade with a Quick Change Walleye Wings Blade, and work it slow and stealthy. You can tune this bendable winged Mylar blade to spin effortlessly at the slowest possible trolling speed, if that’s what it takes – or you can zip it along at an elevated pace to trigger a reaction bite. Either way, the flashy Walleye Wings Blade sends out a unique “whirring” vibration that pulls walleye out of their funk.

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  • Rapala Husky Jerks are one of the most affordable and popular suspending jerk baits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

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  • River’s Edge Floating Crawler Harness effectively suspends your crawler above the bottom so it can work its magic inside the strike zone without hanging up on rocks and debris. Strong tandem hooks secure your bait. The free-spinning Colorado blade and brilliant classic colors offer maximum temptation for walleye, perch, and other game fish.

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  • The simple but effective weight-forward design of the Erie Dearie Original Spinner is what makes its swimming action so realistic. It’s an action that’s often imitated but never duplicated. It’s been 50 years since Dan Galbincea created this sensational Spinner. Since that time, these lures have become a perennial favorite of North American anglers who fish both lakes and streams under the toughest conditions. While it was intended for walleye, the Erie Dearie is also deadly on pike, stripers, bass, and even an occasional muskie. Available in a wide range of colors.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quickly. The field test results are in — and the result?  These baits flat out Catch More Fish™!

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  • One of the best-kept secrets in walleye country, the Smithwick® Walleye Suspending Rattlin’ Rogue® has taken some of the largest walleyes ever caught. Its slow side-to-side swagger and ability to hang motionless on the pause, several feet below the surface, make the Rogue absolutely deadly on big marble-eyes in cold water or post-frontal conditions – especially during low-light periods. Working it more aggressively with a wounded-minnow action activates the loud fish-attracting rattles, bringing explosive strikes. Walleye-targeted paint schemes and bright plated bodies provide exceptional flash and realism. The Smithwick Walleye Suspending Rattlin’ Rogue is effective for casting or trolling, and a truly outstanding shore casting bait!

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  • The simple but effective weight-forward design of the Erie Dearie Original Spinner is what makes its swimming action so realistic. It’s an action that’s often imitated but never duplicated. It’s been 50 years since Dan Galbincea created this sensational Spinner. Since that time, these lures have become a perennial favorite of North American anglers who fish both lakes and streams under the toughest conditions. While it was intended for walleye, the Erie Dearie is also deadly on pike, stripers, bass, and even an occasional muskie. Available in a wide range of colors.

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  • These thin laker takers are made of .020 spring brass – flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.

    These spoons can be trolled very slowly without losing their effectiveness. Lake trout, chinnooks, coho, and walleye love the swimming baitfish motion of this lure.

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  • A Great Lakes classic that catches most any predator fish – especially walleye. The Erie Dearie® Elite Spinner is perfect for trolling, casting, or drifting with its stop-and-go undulating action. One of the best baits ever devised for catching suspended fish; simply count it down to the fish’s level, and retrieve. Updated with a holographic fish-scale finish for more attention-getting flash. Lifelike 3D eyes.

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  • Catch walleyes consistently with the Quick Change® Quick Death Wing Rig. This innovative system combines all the elements needed to put numbers of good fish in your livewell. The Quick Death rotating hook imparts that irresistible “corkscrew” action to a half or whole crawler, while the mylar Slow Go Walleye Wing spinner blade attracts fish from a distance with its subtle whirring flash, sound, and water disturbance. Lightweight and super-sensitive, this blade spins at a whisper, making it ideal for working lethargic fish at an absolute crawl – and you can instantly change the amount of lift and noise it provides by simply bending the blade in or out at the fold, as needed. Incredibly effective in all waters, whether rigged or trolled. Pre-tied on 66″ of 14 lb. test monofilament, with swivel.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to trolling bait walleyes can’t resist. Finish the story every time with premium VMC® hooks.

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  • Mepps dressed Aglia spinners come in sizes #00 through #5. A #00 is a Mepps Ultra Lite and it weighs only 1/18 oz. These little trout and panfish lures are dressed with natural hackle. They are also available as wooly worms. The #0 Aglia Spin Fly is also a Wooly Worm. It too is perfect for both panfish and trout and weighs 1/12 oz. Larger dressed Aglias weigh up to 1/2 oz. (#5). The hooks on dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail.

    Dressed Aglias (Ultra Lites and Wooly Worms) in size #00 or #0 are perfect for panfish (bluegills or sunfish) and small stream trout. They are very light, however, and require a nimble rod, equipped with a light action reel spooled with light line; nothing heavier than six-pound-test. Two-pound-test to four-pound-test is better. Dressed Aglias in size #1 and #2 are perfect for larger stream trout and large bluegills, sunfish and crappies. Size #2 Aglias are also excellent for smallmouth bass and walleye.

    Mepps Aglias in sizes #3 and #4 are preferred by largemouth bass fishermen. In fact, the #3 dressed Mepps Aglia was rated the best all around lure for largemouth bass by the readers of Sports Afield magazine.

    Size #4 and #5 Aglias are ideal for large rainbow trout and steelhead, as well as coho (silver) and chinook (king) salmon. Northern pike and giant tackle busting musky will inhale a dressed #5 Mepps spinner.

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  • Great for bass, pike and muskies. Catches fish spring through fall. Ideal for casting and trolling around lily pads, reeds, weeds, brush, timber and docks. Fish plain or tip with a plastic trailer like an IMPULSE® Swim’n Grub. Vary speed according to water temperature, weather conditions and mood of the fish.

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  • Venom Tungsten Jigs feature our own METALLICS Transparent Coatings and UV paint. Our coatings allow light to reflect off the nickel plating below, giving the jigs maximum shine – attracting more fish! These High Shine paints make for the perfect daytime jig.

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  • Quick Change – Quick Death Spinners are the Hottest New walleye Craze in the Upper Mid-West! – Featuring a sz #2 Red Rotating hook- Premium Diamond & Holographic Blades & a Quick Change blade clevis. & Tied on a 66″ 14# test mono snell. – CATCH THE QUICK DEATH CRAZE !!

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  • The Venom INFERNO Minnows glow like nothing else available on the market. The PATENT PENDING design features a Tungsten core surrounded by our INFERNO Glow Technology material. Unlike paint, this over molded material allows for the addition of significantly  more glow.

    While the longest burning green and blue glow-in-the-dark paints or decals last about 2-3 minutes, the INFERNO Minnows will last 10 plus times as long!

    The over-molded material is extremely durable – no need to worry about chipping paint because there is no paint.

    INFERNO Minnows have a custom designed Mustad black nickel hook with a large, wide open eyelet.

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  • Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a “Flicker” that imitates a fleeing baitfish.

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