Store Hours: 6am–9pm daily.

hard bait

Showing 1–24 of 154 results


  • Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.

    Select options
  • When it comes to imitating a walleye’s favorite meal, look no further than the Chubbs Lures™ Shad 5.  The realistic size, profile, detail and swimming action are a perfect match to simulate shad.  With its sticky #8 treble hooks, you can be sure that your walleye is going to get in the net.  Ideal for trolling and casting techniques.

    Select options
  • The Chubbs Lures™ Deep Diver 4 1/2 has bill that gets this bait down deep and quick!  The humped design creates an aggressive wobble action that draws in big fish.  And with diving depths down to 28ft. you’ll be able to hunt down those elusive ‘eyes in the heat of the summer.

    Select options
  • Rapala Husky Jerks are one of the most affordable and popular suspending jerk baits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

    Select options
  • This Bad River inline spinner lure features a high flash, easy spin blade and genuine hand tied colored hackle. Great for catching panfish, trout, bass, stripers and other gamefish.

    Select options
  • The Chubbs Lures™ Deep Diver 3 1/4″  has a long bill that gets this bait down deep and quick!  The humped design creates an aggressive wobble action that draws in big fish.  And with diving depths down to 21ft. you’ll be able to hunt down those elusive ‘eyes in the heat of the summer.

    Select options
  • Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

    Select options
  • As baitfish grow throughout the season you also need to upsize your lures.  The Shad 7 from Chubbs Lures™ is an awesome choice for targeting big ‘eyes.  The lifelike shad profile, quick body roll and high-pitched rattle make it irresistible.  With sharp #6 trebles, you’ll be putting more fish in the boat!  Perfect for trolling and casting techniques.

    Select options
  • The compact minnow profile and extended bill make the Diving Minnow a great choice for targeting walleye in the summer.  The tight body vibration and a wide tail wobble create big time flash to attract big fish.  And, the oval split ring is sure to keep your bait running straight and true.  Perfect for trolling and casting.

    Select options
  • The Chubbs Lures™ Loud Shad lipless crankbait is a staple for every angler’s tackle box. Featuring a deep belly, textured scale pattern, realistic gill plates, life-like colors and super loud & aggressive rattle, you can crank it, jig it and straight swim the bait to success.

    Select options
  • The Chubbs Lures™ Loud Shad lipless crankbait is a staple for every angler’s tackle box.  Featuring a deep belly, textured scale pattern, realistic gill plates and super loud & aggressive rattle, you can crank it, jig it and straight swim the bait to success.  Key in on fish’s predatory instincts by using the UV glow colors in darker waters and low-light conditions.

    Select options
  • Meticulously handcrafted from the finest materials, the Yeck Lures Copper-Plated Walleye Spoon delivers an aggressive combination of motion, flash, and vibration that walleye can’t resist. Super-durable painted finish comes in a range of proven walleye-attracting colors.

    Select options
  • Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walleye, musky, and pike, while the internal rattle chamber entices those fish from a distance. The smaller sized Husky Jerks are great if you’re trying to hook up some bass. These fishing lures are built with durable components, including strong VMC hooks. If you’re looking for a great lure design and a trusted fish catcher, then get the Rapala Husky Jerk. With all the fish you’ll be catching, you’re going to want more than one!

    Select options
  • During prespawn, casting the Shallow Minnow in creek arms and rivers using a slow and steady retrieve is a sure fire way to find moving fish.

    Select options
  • The Chubbs Lures™ Loud Shad lipless crankbait is a staple for every angler’s tackle box.  Featuring a deep belly, textured scale pattern, realistic gill plates and super loud & aggressive rattle, you can crank it, jig it and straight swim the bait to success.  Key in on fish’s predatory instincts by using the UV glow colors in darker waters and low-light conditions.

    Select options
  • Blades are bright and vivid to catch the attention of all kinds of fish.  3 pack.

    Select options
  • Take the wild “wide-tail” action of the Rapala® Tail Dancer® and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive lure.

     

    Select options
  • Rapala Down Deep Husky Jerks can reach depths of nearly 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, diving lip. These husky jerks are perfect for anglers who want a lure that can run straight and true, even when going fast and deep. While these lures have been gaining popularity on the big walleye waters of the Great Lakes, Rapala Down Deep Husky Jerks are also proven performers for bass, pike, salmon and trout as well.

    Select options
  • The Yeck Lures Colorado Worm Harness is sure to get the attention of walleye on the prowl for forage. The custom-painted Colorado spinner blade provides maximum thump as it moves through the water, and the 2-hook harness features premium components for a natural presentation and maximum holding power. Tied with needle-sharp #2 VMC® hooks on 36″ of 10-lb. Ande monofilament line. Made in USA.

    Select options
  • A deadly trolling option for walleyes and jumbo perch. Long-shank 1/0 “meat hook” offers unparalleled efficiency with a half nightcrawler, double-hooked minnow or threaded leech. Also an excellent choice for speed-rigging with IMPULSE soft plastics. Optically brightened UV blade enhances visibility, even in dirty water and low-light conditions.

     

    Select options
  • Storm Deep Jr. Thunderstick – Storm’s classic Original Deep ThunderStick stickbait with the original integrated lip and strike enticing action. Whether you twitch, cast, troll, or jerk the Original Deep ThunderStick, it will produce. Includes premium VMC® hooks.

     

    Select options
  • One of the hottest baits on Lake Erie, the Bandit® Lures Walleye Shallow Crankbait tracks true at a wide range of speeds. Its rounded lip and sleek, true-to-life minnow body give it a rolling wobble that appeals to any walleye, zander, or other toothy predator in the area. Hung with quality hooks, this productive lure will quickly become a go-to in your trolling arsenal!

    Select options
  • The Elite Bullet Jig Head are the product of 18 months of development and intensive work with Mustad pro staffers. Featuring a unique bullet-shaped head, complete with 3D eyes and a durable finish, Mustad used a proprietary injection Molding technique to create these new 100% unique jig heads. Perfect for a range of applications, the streamlined shape of the bullet head design make them perfect for fishing around structures. The distinct bullet head design gives the jig a unique nose diving action. The fishing technique can be varied endlessly, but applying a subtle, drag and shake will provide a very enticing lure action. Often the fall back to the bottom will bring most fish into striking mode. Each hook comes with cone-shaped rings to prevent your softbait from sliding off during casting or fighting fish. Strong enough to accommodate larger softbaits and handle trophy fish. Each hook is forged and has black nickel finish. They also feature Mustad’s Opti Angle Needle hook point for faster hook sets and maximum durability. 4

    Sale!
    Add to cart
  • Save $3.00

    Now anglers can fish the Xtreme Attitude of the X-Rap at any depth consistently. Rapala introduced the effective “CountDown”® method back in the 60s. Since its introduction, the technique has enabled fishermen to consistently reach suspended fish at any depth. The X-Rap CountDown models swim with a strong rolling action on the retrieve and flutter on the pause. Flat sides create a hard flash. Uniform construction processes ensure consistent sink rate for repeatable depth presentation.

    Select options

Showing 1–24 of 154 results

Filter by price

Shop by Brand

Cart