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  • REG $ 4.49  SAVE $ 1.00

    Mimic Minnow® Tuff Tube imitates the underwater world’s most delicate and delicious baitfish. But thanks to super-sturdy silicone construction, this fish-catching new softbait won’t fall to pieces when hungry walleyes, pike, bass and trout attack.

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  • REG $ 2.99 SAVE $ 1.50
    5 1/2″ Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks Are Precisely Placed Into The Worm To Give Full Hooking and Holding Power! With Easy Releasing Weed Guards “Bass Don’t Stand A Chance”. Hand Tied-Hand Sewn 17 lb. Test Inside Leader. Made With Built-in Fish Catching Scent “Anise Scented Plus”.™

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  • REG $ 9.99  SAVE $ 4.50

    The compact size of the Waterslash is a perfect combination between design and functionality. This form is slightly compressed on the head and studied to give better balance at any speed and retrieve. The blade weight is specifically set to not overload the spinnerbait and to begin moving immediately after each cast. The Waterslash is made with a special steel blend that increasse vibrations on the arm following the requirements used for the most famous “finesse” spinnerbaits. The high resistance of this wire makes it perfect for use especially in heavy cover. The skirt is made with hand tied “fine cut” silicon.

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • REG $ 2.99 SAVE $ 1.50
    5 1/2″ Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks Are Precisely Placed Into The Worm To Give Full Hooking and Holding Power! With Easy Releasing Weed Guards “Bass Don’t Stand A Chance”. Hand Tied-Hand Sewn 17 lb. Test Inside Leader. Made With Built-in Fish Catching Scent “Anise Scented Plus”.™

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  • REG $ 6.99  SAVE $ 1.50

    Blending the attraction of a popper with the weedlessness of a frog, the Berkley Power Pop Frog delivers a prominent splashing and walking action that will undoubtedly draw some explosive strikes. Made using a super high flotation material, the Berkley Power Pop Frog features a wide, cupped mouth that slaps against the surface with each rod twitch, generating a splash and a pop that calls bass to the surface.

    To help navigate through heavy vegetation, the Berkley Power Pop Frog is built with a recessed hook pocket that keeps the included Fusion19 EWG hook in position and ready for strikes. Upping the ante on attraction, the Berkley Power Pop Frog features a molded rattle chamber and an included rattle** that generates an acoustic agitation. Offered in a number of premium frog colors, the Berkley Power Pop Frog offers a hybrid construction that fishes efficiently around vegetation.

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  • REG $ 9.99  SAVE $ 4.50

    The compact size of the Waterslash is a perfect combination between design and functionality. This form is slightly compressed on the head and studied to give better balance at any speed and retrieve. The blade weight is specifically set to not overload the spinnerbait and to begin moving immediately after each cast. The Waterslash is made with a special steel blend that increasse vibrations on the arm following the requirements used for the most famous “finesse” spinnerbaits. The high resistance of this wire makes it perfect for use especially in heavy cover. The skirt is made with hand tied “fine cut” silicon.

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  • REG $ 7.99  SAVE $ 2.00

    The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It’s been that way for over 25 years, and there’s a good reason for this lipless crankbait’s overwhelming popularity: it just flat-out catches fish! Whether your quarry is active or neutral doesn’t matter; in addition to the flashing, shimmering shad-like profile and super-tight wiggle, every Rat-L-Trap is calibrated to emit Liv-N-Sound®—producing lifelike vibrations that replicate those of distressed baitfish…and the predators just can’t resist. Other hardbaits have had more than a quarter-century to catch up, but so far, none can boast the fish-catching success of the Rat-L-Trap. Built right, with premium hardware and a tough Durashell™ finish. Every tackle box should be heavily stocked with Rat-L-Traps.

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  • REG $ 7.99  SAVE $ 1.00

    The distinctive “wiggle” and strike focus eyes result in aggressive strikes by game fish. They have a reputation for taking big pike and Lake Trout in Northern Canada and the ½oz. Wigglers in pink with white stripe have proven extremely effective for Coho salmon in Alaska.

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  • REG $ 14.99  SAVE $ 6.00

    The revolutionary BD Triple Threat Spinnerbait has a unique horizontal triple blade configuration for maximum underwater vibration and flash on the exclusive umbrella style presentation. The realistic fish head also offers precision balance during any retrieve and is killer when fished as a drop bait. From its profile and head shape, to every cosmetic detail with lifelike eyes and fine-cut, color grading skirt patterns, this bait will mesmerize the fish! Equipped with a high performance OMTD super strong U.S. approved single hook.

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  • REG $ 5.99  SAVE $ 1.50

    Northland Rippin’ Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin’ Shad offer a tight wiggle action that attracts fish to strike.

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  • REG $ 4.99  SAVE $ 1.00

    Rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure’s patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling to perform like a crankbait, jig and spinnerbait–all in one fish-slaying package.

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  • Deadly design catches walleyes, saugers, perch and other predators. Flashy, highly reflective metallic finish mimics real baitfish. Ideal in clear water where reflections attract fish from a distance. Vertically jig, pitch or long-line while slow-trolling; use accentuated jig strokes to create extra flash. Tip with live bait.

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  • REG $ 2.99 SAVE $ 1.50
    Bass can’t resist the winning combination of Color and Action of this 5 1/2″ worm. No peeling or fading. Each dot and strip is molded directly into the worm. Three No. 6 mustad hooks. Hand tied-hand sewn 17lb test inside leader gives full hooking and holding power! Made in eight deadly color combinations. With built-in fish catching scent “Anise Plus”™.

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  • The Bass Stopper Lures Rigged Worm is a ready-to-fish, anise-scented worm with a hand-tied inside mono leader. The snelled hooks are evenly spaced and do not inhibit the worm’s supple, undulating action; if a fish hits, the odds are high that he’ll be solidly hooked! Great for bass and walleye.

     

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  • REG $ 11.99  SAVE $ 6.00

    The Vibra Swim is a lure built with the latest and most performing materials available like the special grade ABS body. When matched with our exclusive “reverse shovel lip,” the Vibra Swim exceeds any known action when it comes to scanning the water and searching for predators. It can be used with ease in heavy cover with the single high performance OMTD hook rigged with a special stop for trailers.

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  • REG $ 6.99   SAVE $ 2.00

    Unique strike triggering action have made it a favorite of knowledgeable fisherman across the globe. The Dardevle is a versatile tool for virtually all types of fish, and fishing conditions. A must have in every tackle box.

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  • Deadly design catches walleyes, saugers, perch and other predators. Flashy, highly reflective metallic finish mimics real baitfish. Ideal in clear water where reflections attract fish from a distance. Vertically jig, pitch or long-line while slow-trolling; use accentuated jig strokes to create extra flash. Tip with live bait.

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  • Lethal on walleyes, saugers, perch, bass and pike. Tip with a minnow, leech or half crawler. Cast or slow-troll. Trigger strikes by varying retrieve or trolling speed, and by raising and lowering rodtip. Flashy reflections attract fish in clear water, but thumping blade also excels around cover and in low-visibility conditions.

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  • The Stopper Lures Bass Stopper Weedless Magnum is a larger, fatter version of the legendary Rigged Worm with the hand-tied inside leader. Anise-scented for maximum attraction, it comes with a size 6 hook directly in the tail and two size 4 hooks evenly spaced over the length of the worm. Bass can’t resist it, and solid hookups are a given! Rigged with premium 14-lb. mono.

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  • REG $ 15.99  SAVE $ 2.00

    A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signature chattering sound while also preventing the blade from detaching from the head. Adding to the bait’s overall durability and effectiveness, a Gamakatsu heavy wire flipping hook features the ideal length, gap, and razor sharp point to ensure an ultra high hook-up ratio, while a double wire trailer keeper holds all types of soft plastic trailers securely in place. Premium hand-tied silicone rubber skirts in a range of immaculate patterns along with highly detailed, color-matched head and blade paint schemes provide a top-notch appearance

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  • REG $ 6.99  SAVE $ 1.00

    Delivering a highly realistic presentation and an increased hook-up ratio, the Big Bite Baits B5 Line Thru Swimbait is a must-have for swimbait aficionados. Molded with a lifelike body and a large paddle tail, the Big Bite Baits B5 Line Thru Swimbait produces an exaggerated side-to-side body roll and a wide tail swinging action that triggers a predatory response from bass to strike.

    The Big Bite Baits B5 Line Thru Swimbait also features a line-thru weighting system that allows the bait to slide up the line once the fish is hooked, which reduces any leverage the fish has to throw the bait and get free. Finished with 3D eyes and 3D gill plates, the Big Bite Baits B5 Line Thru Swimbait will ensure you are bringing more weight to the scales at your next derby.

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  • REG $ 11.99  SAVE $ 6.00

    The Vibra Swim is a lure built with the latest and most performing materials available like the special grade ABS body. When matched with our exclusive “reverse shovel lip,” the Vibra Swim exceeds any known action when it comes to scanning the water and searching for predators. It can be used with ease in heavy cover with the single high performance OMTD hook rigged with a special stop for trailers.

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  • REG $ 19.99  SAVE $ 10.00

    Get ready to reel them in with the Heddon Triple Threat. The two Tiny Torpedoes and a Zara Puppy in the best color patterns mean a bigger catch in your boat. These fishing lure hooks are sharp for deep penetration, and the body is made from strong, plastic construction. Their vibrant hues easily attract fish for a bite.

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