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Soft Bait

Showing 49–72 of 73 results


  • Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar™ Lures feature a special technology that makes them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and are infused with Lunkerhunt’s very own Lunker Attractant™.

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  • The Strike King® Rage Tail™ Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rate of any worm on the market. Incredibly versatile, this worm is ideal for flipping and pitching, Texas and Carolina rigging, and even straight swimming retrieves on a weighted or unweighted hook. No matter how you fish it, you’ll wonder how you ever caught fish without it. Infused with organic coffee scent, which attracts and holds the bite while masking human scent.

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  • The Googan Baits Rattlin’ Ned will help you bring the noise. Each 2.75” Rattlin’ Ned is equipped with an internal rattle system that gently puts off a fish-friendly sound upon retrieval. While this is still a classic finesse bait designed specifically for a Ned Rig, the added rattle helps add a fish triggering sound that fish really seem to like. Coupling that noise with the unique Googan Rattlin’ Ned colorways and you have a recipe for big bass success. Start finessing your way to quick limits with the Googan Baits Rattlin’ Ned.

    Remember this bait is for finesse applications. So, fish with light gear and remember to stay patient as you slowly work your bait. Often times less is more when fishing a Ned Rig style bait so chill out and let the Googan Baits Rattlin’ Ned do the work for you.

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  • The Googan Baits Krackin’ Craw is the perfect option for flipping, pitching or adding to the back of a jig trailer. Designed with patented kicking claws, this bait displaces water with ease while calling in big fish.

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  • The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin’ flash foil and a tough yet soft outer body. This swimbait has a sculpin body and color pattern with a back VMC® needle point hook.

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  • Regular Price $5.99              Save $2.50

    Add a great vibration that fish just can’t resist.

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  • The all-new Googan Baits Slim Shake can do it all! Rig it on a shakey head, Carolina rig, Texas rig or even wacky style. Growing up in the Midwest, AP Bassin and Jon B cut their teeth fishing clear and pressured lakes where finesse tactics are key. These years of experience paired with the ability to travel around the country and fish literally hundreds of lakes has helped the Googan’s put together a truly special finesse worm. The natural action from this subtle bait will help you get a bit even on the toughest day of fishing.

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  • The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.

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  • The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.

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  • The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.

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  • Features:

    • The all new Rapala Crush City Mayor Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a unique and effective fishing experience!
    • Utilizing Smart Injection Molding Tech, the bait combines unique combinations of salt and scent ensuring a tantalizing presentation and increased effectiveness with each cast.
    • This swimbait features a flat-sided body and boot tail which combine to produce a subtle kicking action that entices your next catch and that they find irresistible!
    • The Mayor Swimbait is molded with top and bottom hook slot channels, facilitating easy and precise weedless rigging allowing you to swim this bait through even the densest of cover.
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  • Features:

    • The all new Rapala Crush City Mayor Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a unique and effective fishing experience!
    • Utilizing Smart Injection Molding Tech, the bait combines unique combinations of salt and scent ensuring a tantalizing presentation and increased effectiveness with each cast.
    • This swimbait features a flat-sided body and boot tail which combine to produce a subtle kicking action that entices your next catch and that they find irresistible!
    • The Mayor Swimbait is molded with top and bottom hook slot channels, facilitating easy and precise weedless rigging allowing you to swim this bait through even the densest of cover.
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  • Introducing the Rapala Crush City 3 Inch Cleanup Craw, a cutting-edge bait developed in collaboration with Major League Fishing pro, Jacob Wheeler, to elevate your fishing experience!

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  • The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

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  • Swimming GRUBS are all pre-rigged and combine round head jig heads with 3 inch GRUBS ready to catch any predatory fish.

    Sale!
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  • This stickbait is extremely versatile, super soft, yet durable enough to last for multiple fish. Every detail has been carefully labored over to ensure the highest performance, from the balance to achieve a tantalizing shimmy, to featuring a hook slot in the perfect place to create the best hookset.

    Loaded with the same salt formula that’s won the hearts of bass and angler alike.

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  • Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar Lures feature a special technology that makes them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and are infused with Lunkerhunt’s very own Lunker Attractant™.

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  • The Battle Bug was designed by Mike McClelland. It has a subtle swimming action and long antennas to give it a larger profile. It performs great when fished on a Texas rig, swing head or as a jig trailer. The antennas can be removed to make it less bulky and create a smaller profile.

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  • Our ElaZtech® TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They’ll stand up to the harshest conditions and countless fish catches, keeping you casting instead of digging through your tackle box for another trailer!

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  • When the bass finally tear up your KVD Toad Buzz’s soft plastic frog, replace it with the Strike King® KVD Perfect Plastic Gurgle Toad. This is the same super-soft, hard-kicking bait that comes pre-rigged on the Strike King KVD Toad Buzz, and it will provide the incredible high-speed action as the now-shredded original. Enterprising anglers will quickly find other ways to deploy this killer toad as well – on a frog
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  • If the waters you’re fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best results, fish Texas-rigged, Carolina-rigged, or as a jig trailer.

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  • The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This patented design will help call in fish and trigger strikes when other baits simply cannot. While in motion the Googan Baits Bandio Bug looks like a swimming craw or minnow and while at rest the infused ”Slaunch Sauce” scent will be enough to convince any on looking bass to take a swipe.

    Select options
  • The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water.

    Select options

Showing 49–72 of 73 results

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